Don't fly BA during the Olympics

I've heard that BA are launching a marketing campaign today, aimed at persuading Brits to "stay at home" during the Olympics.

It's one way of keeping Terminal 5 from clogging up, I suppose.

Apparently some of their colleagues in the travel trade are not impressed, in case it's taken as a more general plea to the public not to take holidays during that period. And after all, the tidal flow of Brits fleeing the country is exactly opposite to that of the athletes and spectators.
Roland Perry