Re: Free Virgin.net broadband with Virgin Mobile

Eeyore wrote:

Flying Rat wrote:

In article <ec753m$q6f$1@xxxxxxxxxxxxxxx>, Falcon says...
Don't you have to have Branson's approval to use the name ? I suspect
he'd get peed off with being associated with a poor service.

You'll have to ask him - he sold it to them. I might add that
virgin.net was *always* a joint venture between ntl and Virgin (even
during Virgin's dial-up only days) with ntl owning 49% of the operation
and providing all the equipment and delivery facilities. Amongst other
companies using their own brand name for ntl delivered internet
services, one other springs to mind. Tesco. There may well be others.


Branson licences the name to them, he also does it now with Virgin Blue
(Australian airline) and Virgin Records. Both companies were sold on but
continue to use the Virgin name, as do many of the Virgin Retail outlets
which were sold off in a complicated deal recently.

They pay for the privelige quite handsomely too, which is why NTL want
to rebrand the whole lot as Virgin. It's perceived as being a brand
which has consumer acceptance much in excess of NTL.

Would they get Branson's blessing to do that without getting their act
together though ?

It really doesn't work like that. Not with billions of pounds involved. ntl
(no capitals please) plan to rebrand themselves as Virgin. No doubt Richard
will rake in some royalties for that too. It makes some sort of sense from
ntl's perspective and the organisation has done it before. When the US cable
company Cabletel bought the old privatised arm of the IBA back in the early
90s, which happened to be called National Transcommunications Ltd., they
ditched their old name and rebranded themselves as ntl (cool eh?) instead of
doing it the other way round. There's a fairly ignorant young market out
there (no offence intended) who concern themselves with brand images, rather
than company performance. ntl/Virgin intend to capitalise on their
ignorance.

--
Falcon:
fide, sed cui vide. (L)


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