Re: Just had a quote for a new aerial....Skyforce

>
> So there is huge amounts of incremental profits to be made by the
> installers in recommending higher spec aerials, as the other cost
> elements do not change. It would be in my interests therefore to buy
> the stuff myself and pay them to install it for me.
>
We look for a certain gross profit per install, so if someone rings up
and says they've bought the gear and would we fit it we simply charge
the normal full price less the trade price of the parts, plus a bit
because it's always more trouble when this happens.

> I'm not by any means saying this is sharp practice. Provided customers
> get good quality service, correctly installed equipment and follow up
> on any guarantees that the company has offered, then contractors should
> charge whatever the customer is prepared to pay.
>
> Goods and services are rarely priced on a "cost plus" basis, I'm simply
> setting this out as justification for why I felt the price originally
> quoted was not good value for money.
Surely everyone prices on a 'what will the market stand' basis'?
Otherwise competition wouldn't regulate prices.
>
>
> If they wanted my advice (!??!), I would re-state their pricing as:-
> Fittings - £30 + VAT
> Installation - £100 + VAT
> Choice of aerial - between £20 and £40 + VAT

That would never do. A lot of people like to imagine that the aerial is
90% of the cost. People will pay for goods but they don't like to pay
for services.

Incidentally there's a hidden element in the price structure. If we
recommend a good aerial and the customer opts for a cheaper one, I
personally wouldn't be inclined to provide 'over and above' services,
like sorting out all their scart connections and generally
re-installing all their gear.

Bill

.

Relevant Pages

  • Re: Just had a quote for a new aerial....Skyforce
    ... >> We look for a certain gross profit per install, ... >> the normal full price less the trade price of the parts, ... >customers are doing my sort of calculation. ... >aerials fitted, and down the pub the chatter rarely turns to "who did ...
    (uk.tech.digital-tv)
  • Re: Aerial costs?
    ... Your topic mentions cost not price, there is a major difference as you ... Here is my typical basic aerial installation over here in Northern Ireland, and give me your estimate on what you think it might cost. ... Glenn Millar - TV Aerials ...
    (uk.tech.digital-tv)
  • Re: XP license to 2nd computer legal?
    ... a legal copy of XP to install on it. ... I've seen for the cost of OEM licenses are $50-80 US. ... But what I was meaning in this case was that the price I paid ... *Because I do not trust Microsoft* ...
    (alt.comp.hardware.pc-homebuilt)
  • Re: DAB Aerial
    ... The cost is going to be close to ... competent, honest installers. ... someone somewhere is driving the price one is 'forced' to pay, ... Installing aerials requires some know how albeit minimal that is not ...
    (uk.tech.digital-tv)
  • Re: Just had a quote for a new aerial....Skyforce
    ... It's the labour and parts required ... > to install that aerial, and of course the aerial itself. ... I'm not saying that because I can price up the ... installers in recommending higher spec aerials, ...
    (uk.tech.digital-tv)
Loading