Re: Sheila, the Australian perfume
- From: Guy King <guy.king@xxxxxxxxxxxx>
- Date: Tue, 13 Mar 2007 18:32:26 GMT
The message <slrnevdo9b.pju.bap@xxxxxxxxxxxxxxxx>
from Bernard Peek <bap@xxxxxxxxxxxxxxxx> contains these words:
I notice they claim 59% awareness of the product after a few weeks of
bus-shelter ads and attempt to pass this off as demonstrating the
efficacy of the medium.
What it's actually demonstrating is the power of a new and interesting
idea, particularly a funny one which people will enjoy sharing. Not the
same thing at all.
Troo. But that's also what some ads for real products try to do.
But very few manage it as well as a completely off the wall fictitious
product.
--
Skipweasel
We have always been at war with Iran. [George Orwell - almost]
.
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