Re: Alan-UK release notice...

"Road_Hog" <nospam@xxxxxxxxxx> wrote...

Which is all piffle, they're doing it for the same reason that all
manufacturers do it. They give a dealer a margin of 35%, the
dealer knocks off what he can afford to do, 5-10%. Then
along comes the ebay seller under cutting them by knocking
15-20% because of less overheads and or incremental
sales.

Dealer then says to manufacturer, I can't work on 15%, I have
staff, overheads etc, if you don't sort it out, I'll sell somebody
elses product where I can sustain a margin that keeps me in
business. If the manufacturer doesn't do anything or at least make
the right noises, it ends up with ebay as its sole outlet, with very
few sales through its traditional distribution methods or goes online
direct.

Most products are now priced to "what the market will stand". Products
are often over-priced so that, when they sell them at the right price, people
rush for the "bargain".
Recommended retail prices are often just misdirection, they know the product
will not sell at that price. Like the sunglasses on markets, selling for a quid
with a high price label on them... fake price tag to make it look like a bargain
when sold at the real price.

To be fair, though, the genuine retailer does have the overheads of the
building, staff, etc. and of backing up any warranty.
In many cases, faulty electronic products are not returned to their supplier.
The retailer replaces at their cost. Their margin has to allow for this. Pallet
loads of faulty electronic goods are sold off to small businesses who sell
them on markets and car boot sales.

The more honest "scrap merchants" will fix them first, but some just sell
them as they get them. No doubt, some of the faulty goods go on eBay
sold as "new". Having been returned to the shop the same day, with all
packaging, they could pass as new.
One chap I know was selling such stuff that had come from a big retail
chain. All legitimate, fixed and tested, but the local store sent someone to
force him to blank out their name and logo from all packaging. He could
sell them, but could not allow the name or logo to show.

Alan may be able to do the same thing. Copyright, trade name and
logo protection may allow them to stop the display of those items when
selling the product. I don't believe that rights extend to stopping the sale of
a piece of electronic equipment, but they could stop the inclusion of the
manual and other paperwork with the radio. They may even be able to
force the seller to remove the manufacturer name and logo from the
actual product.

I doubt if they can stop any second-hand sales, as distribution rights
only extend to first distibution. But that could force eBay users to sell
items as "used" or some other term implying that first distribution has
already taken place.


Regards,
Peter.


.

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