Re: Bachmann announce Freightliner 70s.
- From: "John Turner" <nospam@xxxxxxxxxxxxxx>
- Date: Sun, 29 Nov 2009 12:03:46 -0000
"Jane Sullivan" wrote
Are they going to box up the model in the same way as our American cousins
box theirs?
Bachmann Europe have recently changed their loco packaging (for the worse in
my opinion) into a similar style to the 4-CEP emu which I recently sent you.
This comprises a clear plastic inner support for the model inside a
relatively flimsy cardboard box finished off with a outer cardboard sleeve.
I assume the class 70 will be packed in this way.
The downside to this new packaging is the amount of shop shelf space
required to display these models (and for customers to store their
purchases). I'm guessing each box takes up 20% more shelf space, meaning
fewer models can be stored or displayed in any given area.
To compensate for this, we've now started removing the loco & plastic
support from the outer card packaging and just displaying those on our
shelves. Unfortunately this doesn't promote the Bachmann brand name or
corporate image. Their loss I'm afraid, but it was either that, or
completely re-fit our shop - something of a no-brainer!
John.
.
- References:
- Bachmann announce Freightliner 70s.
- From: John Turner
- Re: Bachmann announce Freightliner 70s.
- From: Jane Sullivan
- Bachmann announce Freightliner 70s.
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