Re: Hornby shambles

On Thu, 31 Jan 2008 07:49:56 +0000, Paul Boyd put finger to keyboard
and typed:

Wolf K. said the following on 30/01/2008 15:24:

The cost of paper catalogues has risen. That's just a fact of life. The
other fact is that there's a difference between a mail-order catalogue,
which includes an order form, and a product-list or promotional
catalogue, which doesn't have an order form.

I regard the Hornby catalogue as just that - a piece of literature
advertising their wares. Because they have a website, I don't feel the
need to buy the paper version, which is why I was astounded at the price.

From my perspective, it depends on who the catalogue is for. If it's
intended as a resource for the trade, then it should be free. I've
twice worked in retail management, for different employers, and on
neither occasion did any of my suppliers charge for catalogues and
product listings. I simply wouldn't have done business with any
supplier that wanted me to pay to find out what they could sell me.

However, if the catalogue is aimed primarily at consumers, and isn't
essentially a mail order catalogue, then I think having a cover price
is reasonable - particularly in light of the "collectable" aspect of
hobby product catalogues. In that case, though, I would still expect
anyone with a trade account to get a free copy for business use, with
additional copies for resale being charged for.

Mark
--
Blog: http://Mark.Goodge.co.uk Photos: http://www.goodge.co.uk
"Save me from the nothing I?ve become"
.

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