Re: Rail line 'should remain public'

On 19 Sep, 18:29, John B <s...@xxxxxxxxxxxx> wrote:
On Sep 18, 8:50 pm, Theo Markettos <theom+n...@xxxxxxxxxxxxxxxxxxxxxx>
wrote:

In other words, I think most rail operators gain prestige by advertising the
fact that they're running a long-haul rail route which they try to make rub
off on their other operations, rather than transferring in prestige from
their other operations (Virgin is the counterexample).  There's no reason
this benefit much be available to them (and I suspect it's undervalued in
the franchising process).

I suspect you're rightish here (and, re the comment downthread on "why
would you put a coach company's name on a premium train service?",
this is probably the exact reason). But I don't see why it'd be
undervalued in the franchising process: if the bidder thinks it'll
make money for the group, then they'll be willing to pay higher premia
than otherwise.

Which, interestingly, makes a franchise like WC or EC worth more to a
large company with a downmarket brand than to either a solo operation
like GNER or an upmarket brand like Virgin...

They don't seem to be in a rush to rebrand C2C, and I'm wondering if
that's because they think their own brand might now tarnish what's
seen as a successful operation.
.

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