Re: One to become National Express East Anglia
- From: tonymiles@xxxxxxxx
- Date: Tue, 13 Nov 2007 03:19:52 -0800
On 12 Nov, 15:13, allan tracy <thunderbird57...@xxxxxxxxxxx> wrote:
"The National Express name gets fantastic recognition. People trust it
and that gives us a lot more confidence. Five or six years ago, we
couldn't have done it. The reliability of the rail business just
wasn't good enough and it would have damaged the group."
Code for 'One' was a monumental waste of money on some 'shit for
brains' design consultancy but we would have looked really stupid had
we changed things then so, we've had to put up with 'One' until now
and therefore it doesn't look too much like an admission that we
really were a bunch of idiots.
I'll beg to differ a bit with you -
Firstly the top person/people at NX who went with the "separate
branding/no mention of NX" philosophy are no longer in charge - so the
"we" is a complex issue isn't it?
The new man - Richard Bowker - has the complete opposite view, he
wants the NX brand to be shown, and has therefore changed someone
else's policy.
So - it may have been a wrong decision, although I've come to like the
'one' livery - but the "we were a bunch of idiots" would probably be
better interpreted as "our previous management were...".
My concern is at the wast of paint and vinyl so soon after many trains
have been painted in the 'one' colours - and I hope station signs etc.
can be modified cheaply. I won't be impressed if the rebranding is
wasteful - and I'd probably leave c2c alone for the time being - its
doing so well why bother about a name?
Tony
.
- References:
- One to become National Express East Anglia
- From: tfh of Hednesford
- Re: One to become National Express East Anglia
- From: allan tracy
- One to become National Express East Anglia
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