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But they just look like.........well.........how can I put
this nicely...........
JERK OFFS
wrong, CHAV Jerk Offs
> Save the hoodie
>
Observations
> Dan Hancox
> Monday 31st October 2005
>
> http://www.newstatesman.com/Arts/200510310009
>
> Observations on style. By Dan Hancox
>
> It
is probably the most maligned item of clothing in decades. Hand-wringers
> have been upset about everything from leather jackets to open-toed
sandals,
> but with the hooded top they have taken outrage to a new
level. Banned from
> shopping centres, schools and colleges, and
generally condemned as both a
> badge and a tool of antisocial
behaviour, the hoodie should be in trouble.
> Instead, it is fighting
back.
>
> A Save the Hoodie campaign has been launched, and the
defiant voice behind
> it is Lady Sovereign, a jockey-sized pop-grime
artiste from Neasden in
> London who has a single on the way next month
entitled, yes, "Hoodie".
>
> A slick campaign website boasts a
hoodie style guide - choose between the
> Superman, the Kenny look (as
in South Park) and others - as well as a hoodie
> history going back to
monastic brotherhoods and those legendary Hoods, Robin
> and Little Red
Riding.
>
> Less conventional for a campaign website is the offer
of "updates about new
> releases, exclusive competitions and music
downloads". History does not
> record whether the Chartists or slavery
abolitionists offered their
> supporters free ringtones or the like,
but the odds must be against it.
>
> The single, too, has a trick
the Suffragettes missed: product placement. The
> chorus runs "fling on
an Adidas hoodie and just boogie woogie with me", and
> if the
promotional material is anything to go by, Lady Sovereign (aka Louise
>
Harman) has quite a lot of complimentary tops in her wardrobe.
>
> So how do the German sportswear makers feel about being associated
with the
> sartorial scourge of decent, hard-working, law-abiding
Britain? Aren't they
> providing encouragement to yobs? Alas, Adidas
declined to comment, in a
> manner verging on the surly.
>
>
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