Re: E-Cheques
- From: "Road_Hog" <nospam@xxxxxxxxxx>
- Date: Thu, 19 Jun 2008 09:46:56 +0100
"Kim Andrews" <bykimbo@xxxxxxxxxxx> wrote in message
news:6buh2rF3dbnakU1@xxxxxxxxxxxxxxxxxxxxx
Road_Hog wrote:
"Buyers Rule" <noway@xxxxxxxxxxxxxx> wrote in message
news:g3bgte$fs4$1@xxxxxxxxxxx
Surely responding to buyers questions can't be that very hard and time
consuming for someone who responds to every post on a newsgroup?
I would say the conversion ration from questions answered to items bought
is probably 30-1 and that is with selective answering and ignoring the
txt spk questions that don't even start with a Hi or Hello.
Interesting. What do you sell? My conversions run at about 90% sales.
Usually, if a question doesn't become a sale, it's because the answer was
effectively "no, sorry". Even then buyers usually reply to say thanks
anyway, or if I've answered positively will bother to tell me it's not the
edition they're looking for or somesuch.
The ones that ask questions prior to purchase also have the highest
product return ratio as well.
I've never had anything returned. I've had a couple of books damaged in
transit and refunded and told them it bin it, that's it.
Kimbo xx
--
www.bykimbo.com
Hi Kim,
Mainly mobile phones (some other electronic goods) some accessories, airtime
vouchers, phone unlocking/debranding & repairs.
The questions are generally directed towards the phones though and can be
anything like, what does unlocked mean, if I buy this will it be here for
the weekend (birthday etc) will you ship to Europe, what is included in the
box.
Now with the what is included in the box type questions, you'd say that they
were pretty general and not a high degree of interest but with the more
specifics, like if I purchased today would you be able to post it today so I
can have it for Friday. You'd think that if you answered yes and in a fairly
quick time frame, you'd be on a high conversation rate. But not so.
You have to understand (I'm not saying you don't, just a figure of speech)
the demographics of buyers for different types of products. Your sort of
product or someone say selling collectables will attract a buyer that enjoys
the purchase process or buying experience and will have a very positive view
of the product and their attitude to you and feedback will reflect that.
I on the other hand deal with some of the erm... well let's just say a
different demographic of the buying public. There are lots of nice well
mannered buyers, but I also deal with a great deal of the sort of character
that you see at the supermarket checkout (being served at the till) who is
talking away on their mobile, ignoring the assistant and without even the
courtesy to acknowledge them as they hand over the money.
I take as normal the following sort of scenario, sold a phone at the
weekend, sent it out and got a message that the battery cover was missing,
can I send a replacement. Now I check every phone before it goes out and
stick a contents checked & verified label on it. There were only 4 things in
that box, phone, charger, battery cover & manual and they were all
definitely there. They've probably got the same phone and lost the cover and
want a free replacement and then I'll get an email saying next week that
there is a fault with the phone and that they want to return it. I'll get
the phone back and it will be fine, but they get their refund. They'll even
have the cheek to leave feedback saying that "the phone did not work but got
a refund".
Or just the down right rude. "I purchased and paid for the phone on Friday,
I haven't received it why haven't you sent it" (10.00am Tuesday)
Well actually, you ordered it at 1.15am on Saturday morning and it is the
May Bank holiday weekend, so you have to give RM the chance to get back to
work.
.
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