Re: Response to phishing email

John of Aix <j.murphy@xxxxxxxxxxxxxx> wrote:

Steve Firth wrote:
Phil Randal <phil@xxxxxxxxxxxxxxxxx> wrote:


Interesting. I'd have thought that Tesco would be more careful,
though.

The question is how can they sell the oil below market price? No
Italian armer woudl sell them EVOO that cheap. Where's the point? You
don't get your own brand on the shelf, you can sell at a higher price
to the local cooperative and if the oil is good and one has a
permanent presence in Italy then hoteliers in particular will pay
above market price.

But surely the clue is in the 'heat' You know that you can get several
pressings of oil from a crop,. heat being the first inducement applied
after cold-press, then ending up with chemicals to get the last drops
out a few presses later. So I suppose the fraud here is a labelling one,
if they are EVOO pressed from European olives there is no way they could
sell it at that price unless the EU had really gone overboard with
subsidies in the sector.

Indeed, that was my meaning. I meant I couldn't understand how they
could sell EVOO at that price. And the only way they could sell oil at
that price is if it is not what it says on the tin (or bottle). So based
on price alone the only way I can imagine that the "EVOO" sold inmost UK
supermarkets cannot contain much if any extra virgin olive oil. Most of
it must be low grade, recovered from the stuff that people like us throw
away, and then treated somehow to pass peroxide and acidity tests.

Maybe the supermarkets don't know what it going on, but it would be
unusual IMO for them to be completely ignorant of the content of what
they sell. I've noticed one technique common in Italy which is to buy
olives in bulk from Tunisia, Algeria and Greece and to ship them to
Italy for pressing. The product can them be labelled as "Italian".

Sadly the end product isn't good. We have to press our olive within a ew
hours of picking. Leave them too long and the olives start to decompose,
preoxide levels and acidity both rise and the flavour is ruined. There's
no way a ship can gt from Tunisia to Italy fast enough and it's not as
if it's desireable other than to cheat customers.

We thought that there might be interest in the UK in a really good
olive oil direct from the farm. What we are finding is that most
people in the UK see this as second rate and would rather buy their
oil with the name of a supermarket or ove a big name producer like
Berio on the bottle.

It seems to me that people in the UK buy very much on price and not on
quality.[big snip]

Yes, I've had my nose rubbed in it when I go to help my wife. "It's too
expensive" is something I hear over and over again. No one wants to pay
£7 for olives preserved in EVOO rather than brine, they all think we are
mad for selling such things as Cinta Senese pork sausage at £35 a Kg.

Yet the same people will pay ludicrous proces for something they have
seen mentioned on the TV or in a rap song. Roederer Cristal comes to
mind at this point. It's mass produced stuff. I can't get any interest
in Valentini Montepulciano di Abruzzo at EUR 300 a bottle despite it
being one of the worlds really freat wines. A bottle of very average
Cristal sells at EUR 300 a bottle without a problem.

And at the other end of the scale I know producers making wine the equal
of or even better than the Valentini wines at about 1/10th the price. I
still can't get any takers. In the minds of the British public
Montepulciano = Cheap plonk.

.

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