Re: OT - London 2012 Olympics logo
- From: Ed <eabowden@xxxxxxxxxx>
- Date: Mon, 04 Jun 2007 07:43:50 -0700
On Jun 4, 3:37 pm, Dom Robinson <Usetheaddr...@xxxxxxxxxxxx> wrote:
What a bloody mess!
http://news.bbc.co.uk/sport1/hi/other_sports/olympics_2012/6718243.stm
London unveils logo of 2012 Games
The logo for the 2012 Olympics and Paralympics has been unveiled in a star-
studded ceremony in London.
The jagged emblem, based on the date 2012, comes in a series of shades of
pink, blue, green and orange and will evolve in the run-up to the Games.
The word London and the Olympic rings are included in the first two digits of
the new logo.
"This is the vision at the very heart of our brand," said London 2012
organising committee chairman Seb Coe.
"It will define the venues we build and the Games we hold and act as a
reminder of our promise to use the Olympic spirit to inspire everyone and
reach out to young people around the world.
"It is an invitation to take part and be involved.
"We will host a Games where everyone is invited to join in because they are
inspired by the Games to either take part in the many sports, cultural,
educational and community events leading up to 2012 or they will be inspired
to achieve personal goals."
For the first time the same logo will be used for both the Olympic and
Paralympic Games.
Organisers hope the brand will boost the marketing push to raise £2bn to stage
the Games and convey the message that London 2012 will be "Everyone's Games".
Prime Minister Tony Blair said: "We want London 2012 not just to be about
elite sporting success.
"When people see the new brand, we want them to be inspired to make a positive
change in their life.
"London 2012 will be a great sporting summer but will also allow Britain to
showcase itself to the world."
International Olympic Committee President Jacques Rogge said: "This is a truly
innovative brand logo that graphically captures the essence of the London 2012
Olympic Games - namely to inspire young people around the world through sport
and the Olympic values.
"Each edition of the Olympic Games brings its own flavour and touch to what is
now well over a century of modern Olympic history; the brand launched today by
London 2012 is, I believe, an early indication of the dynamism, modernity and
inclusiveness with which London 2012 will leave its Olympic mark."
The brand, designed by Wolff Ollins, has been targeted at the young people the
organisers hope will get involved.
It is a deliberate change from previous Olympic logos, which often feature an
image from the city.
Olympics Minister Tessa Jowell said: "This is an iconic brand that sums up
what London 2012 is all about - an inclusive, welcoming and diverse Games that
involves the whole country.
"It takes our values to the world beyond our shores, acting both as an
invitation and an inspiration.
"This is not just a marketing logo, but a symbol that will become familiar,
instantly recognisable and associated with our Games in so many ways during
the next five years."
Plans have also been drawn up to create a different logo for grassroots
projects backing the Games.
It would not include the Olympic rings but would spread the benefits of
hosting the Games to projects involved in its grassroots cultural,
environmental and sporting work.
A London 2012 spokeswoman said: "It is not going to be a free for all. There
would be conditions to qualify for it.
"It is not about giving it out to people so that they do not pay for it. It is
about an emblem that could be a stamp of endorsement that really fits in with
the legacy of the Games."
London Mayor Ken Livingstone added: "The new Olympic brand draws on what
London has become - the world's most forward-looking and international city.
"That message of welcome and diversity was one of the main reasons for
London's success in winning the Games.
"We offer the world the same exciting message that in 2012 every athlete and
every visitor will feel at home in our city."
--
Dom Robinson Gamertag: DVDfever email: dom at dvdfever dot co dot uk
/*http://DVDfever.co.uk(editor)
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