Re: Dragons' Den 24 August


"Paul D" <Paul@xxxxxxxxxxx> wrote in message
news:Ie4Ig.9364$r61.7054@xxxxxxxxxxxxxxxxxxxxxxxxxxxxx


I've found this guy's website. It's not fully live yet but it does give
you
a good idea of what the software can do.

This is copied from his 'about us' section:
Background
Higher House Productions Ltd was established in 2003 when Ian Chamings
left
a career as a patent attorney to begin developing an idea he had while
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
DJing. He thought he could get a computer to do most of what a DJ did when
mixing tracks together. After graduation he began the process of patenting
the idea so that he could begin its development.
Working in a patent firm did help matters.
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

The patent was granted in 2003,
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
and so the hunt was on for funding and
suppliers to get the patent developed into a prototype. The Prince?s Trust
and Business Link set the ball rolling and a showcase site was launched
demonstrating the software.

The next stage was to get the site launched properly, and to do this
required more investment, more contacts, more PR ? enter the Dragons? Den.

Googling for mixing software I see that there is a ton of stuff that seems
to do the same thing, so I suspect this guy's market research is not up to
scratch. A programme called 'virtualdj' seems to be especially praised.

http://www.virtualdj.com/

Therefore I still don't know what's so unique about his programme, unless
it's purely that it's easier to use. I've a feeling we'll be reading in a
few months that the Dragons have pulled out!

This is a link to the area of his site which explains how to use the
software. As I thought, you can download tracks unmixed if you want. I'd
love to hear from more technical people if they think his software has
anything special about it:

http://www.mixalbum.com/main/howto



I think the suspicion is this guy knows more about patents than he does
about the market in mixing software. Tbe patent ( granted 3 years ago now )
probably covers some tiny detail which he thinks he has nailed down, which
nobody gives two monkeys about as there are already plenty of alternative
solutions on the market. Also its difficult to see how this has been
a full time job for three years. The program should have taken a couple
of weekends to thrash out the idea, and evenings and weekends to polish
off that, and the website concept. None of which is exactly cutting edge.


michael adams



.

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