Re: a question about msofts xmas strategy




"Bobby Internet" <bobbyinternet@xxxxxxxxxxxxxxxxxxxxxxxxxx> wrote in message
news:dl565i$3c1$1@xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
>> With the allocation to each retailer being woefully low when compared to
>> the amount of people who want an xbox360, it makes you wonder why
> microsoft
>> worked hard to get the console out before xmas. Any advantage they will
>> gain with the xmas release will be negated by the fact that hardly any of
>> the prospective customers will actually get one, so therefore they won't
>> actually benefit from a xmas release.
>
> Ah, thats were you missed the point. In "Big Business" there is something
> called "Branding". Now "Branding" is this amazing bottomless pit of money
> they when launching a new product you assign vast quantities of money to
> in
> order to get your product known.
>
> Microsoft are not in the market to sell 360 this Christmas, they are in it
> when they can sell lots of games to an existing userbase a la the PS2 and
> make tons of money, particularly when they stop selling games on discs and
> you simply download to your 360. Which is this generation.
>
> Making 360 probably costs an arm and a leg, if a company the size of
> Microsoft can't aquire enough resource to provide enough consoles for its
> release then it has done that for a reason. They want to sell the name
> this
> year, not consoles.
>
>>
>> How come they haven't made enough anyway?
>
> See above.
>
>> Sigh.

Marketing want the box to be the fastest, so they want the specs agreed as
late as possible. Then they want to launch as early as possible.
Then you have to get IBM & ATi to make their stuff, and then build assembly
lines. There are so many individual areas and component supplies that can
cause bottlenecks.
Then you're got yield (failure rates) in the components or completed 360s,
which M$ definitely definitely aren't going to tell us about, for now at
least.

In fact, for all we know, the machines which make it to the shops before
Christmas might only make up a small percentage of all the machines they
could have built if say, the power supply, or CPU wasn't giving 50% failure
rate.

Or it could be that just one of the assembly lines in China didn't get going
early enough, because local officials wanted more and more bribes. Or maybe
the Chinese goverment wanted to piss the American government off, or make
them know who is really in charge.


Every wanted to make a certain meal for dinner, only to find that every
supermarket has sold out of an essential ingredient? Doesn't make you a bad
cook does it?



.



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