Re: Seven fonts that need to die

T i m <news@xxxxxxxxxxxx> wrote:

On Wed, 6 Aug 2008 21:39:39 +0100, me18@xxxxxxxxxxx (zoara) wrote:

T i m <news@xxxxxxxxxxxx> wrote:

On Wed, 6 Aug 2008 14:10:17 +0100, real-address-in-sig@xxxxxxxxxxxxxxx
(Rowland McDonnell) wrote:

Peter Ceresole <peter@xxxxxxxxxxxxxxxx> wrote:

T i m <news@xxxxxxxxxxxx> wrote:

do you really think that a 'great part of the public' run
Microsoft products have actively chosen said or care?

No. Mostly they use them by default. But 'Microsoft' has a considerable
brand image. Like the US Army.

And MS has a brand image that currently attracts more than it repels.

If it has an image at all (amongst the great unwashed)? The number of
times I've asked people "what OS are you running?", the typical reply
(I they understand any of the question in the first place) is normally
"Windows" (not "Microsoft").

Um, Windows *is* the right answer; Microsoft is the company, not the OS.

Ok (and I'll probably regret this but ..), I know, but I was trying to
suggest that most everyday Windows users don't see 'Microsoft' above
Windows. ie, They don't answer "Microsoft" when they might have if
that what was stuck in their mind as to what was on their computer.

Ah, okay. So you mean if you asked a question like "who makes the stuff
you use on your computer?" rather than "what do you use on your
computer?".

Having said that, I think a lot of people do conflate the product name
and the company; I've supported a fair few people over the years with
computer problems and quite often when they're explaining what they did,
they'll say "I opened Microsoft" or something like that.


Peter C was suggesting Microsoft was a big brand name (and he's right)
but I was suggesting that yer unwashed probably doesn't consciously
acknowledge the brand (or the OS for that matter) but just what it
does for them. This probably contrasts with yer average OSX or Linux
user?

I suspect that the brand recognition for Apple is higher simply because
they have better marketing (wasn't there some study about Apple being
the best-known brand in America or something?) and because people will
tend to seek out the brand if that's what they want (if they aren't
seeking a specific brand there's a nine in ten chance they'll just end
up with a Windows machine).

And Linux people tend to be zealots anyway.

In case you missed it, that was me agreeing with you!

Having said that, David Kennedy recently posted a link to a survey that
showed MS to be the second-most trusted brand in the UK, so there is
some fair degree of brand awareness going on.

<http://www.guardian.co.uk/media/2008/feb/25/marketingandpr.googlethemed
ia>


Now by all means reply to that but please try not to psycho analyze
it, me or get all clever on me, or this conversation is going simplex
real quick. ;-)

I only "psychoanalyze" you when you're being weird - not when you're
just disagreeing with me.

-z-

--
am forget my password of mac,did you give me
password on new email marko.[redacted]@yahoo.com
.

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