Re: New iPhone ad

On Fri, 22 Jun 2007 11:41:01 +0100, Chris Ridd wrote:

On 2007-06-22 11:07:56 +0100, Paul Russell <prussell@xxxxxxxxx> said:

PeterD wrote:
Paul Russell <prussell@xxxxxxxxx> wrote:

A market so stupid that it will pay 500 quid to watch videos of
skateboarding dogs on a mediocre phone ? I'm obviously in the wrong
business.

Just think for a moment. What's the most common personal computer
operating system? And you thought the market *wasn't* stupid?


Windows users may be stupid, but they are also tight-fisted - when you
combine these two attributes you get the main reason why Windows PCs
are more common than Macs. I would think that the Windows market (in
the UK at least) is highly unlikely to buy the iPhone - its only market
is going to be the "more money than sense" crowd.

That doesn't explain why the iPod was so successful. There were other
MP3 players around before the iPod (and there are still some) so it
wasn't as though Windows users didn't have the choice before.

Some of that maybe the case if when the iPhone comes out it is as much of a
killer phone that apple say it will be. The iPod sold because it was really
easy to use and did everything that was necessary. Also the market was a
young market.
In contrast the phone market is already a very mature market and virtually
noone who wants a phone doesn't have one.

When I first saw the iPod I was really impressed and I didn't have anything
like it (nor did anyone else I knew). When the iPhone comes out it not only
has to have the real wow of the iPod when it was first out, and the ease
of use, it has to persuade people to people it is much better than what
they already have, so it has to do everything they want to do. It also has
to persuade people to join a new network away from one they may be happy
with, or to one they may have already left, and some people will already be
in 18 months contracts, especially the ones with high end phones (who would
be the market for this).

On the plus side, at least Apple is a much more widely known producer of
devices than it was when the iPod came out, and it has the iPod halo to
help. It also probably will have an immediate wow factor (although vista
seems to have sullied that word now), which may cover some of its current
shortcomings (no 3g, no mms) until they can be fixed.

So on the surface it seems like just iPod mkII, it really is a much harder
slog for it.

Stick 3G on it, charge £100 on a 12 month £30 contract though and I am
probably signed up!

--
Woody
.

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