Fox News Channel Up 32% In August Ratings As Other Cable News Operations Crash
- From: Sam <samjones@xxxxxxx>
- Date: Wed, 31 Aug 2005 08:18:25 -0700
Fox News Channel Up 32% In August Ratings As Other Cable News
Operations Crash
Hollywood Reporter
By Paul J. Gough
NEW YORK (Hollywood Reporter) - Fox News scored its largest audience
so far this year in August, a month when most of the other cable news
channels suffered ratings declines in comparison with convention-heavy
2004.
According to data released Tuesday by Nielsen Media Research, Fox News
tallied slightly more than 2 million total viewers in primetime during
the month, a 32% improvement over its year-ago figures.
By contrast, CNN lost 19% of its primetime viewership (to 748,000),
and MSNBC dropped 22% to 349,000 in August compared with a year ago.
CNN's Headline News, on the strength of "Nancy Grace" and other
primetime programming, jumped 117% to 449,000 viewers, making it the
third-ranked news channel in primetime, overtaking MSNBC.
In the news demographic of adults 25-54, Fox News ruled again, with
541,000 viewers, up 12%, while CNN lost 9% to 236,000 and MSNBC was
mostly flat at 145,000. Headline News averaged 160,000, up 111%.
Fox News owned 11 of the top 12 shows in cable news, with 2.5 million
viewers for No. 1 "The O'Reilly Factor" (up 13%) and 2.2 million
viewers for "On the Record With Greta Van Susteren." Greta Van
Susteren's show, which has seen a major boost in the ratings with its
coverage of the Natalee Holloway story in Aruba, saw a 36% boost in
viewership.
CNN's sole entry in the top 10, "Larry King Live," saw viewership fall
27% to 1 million. "The Situation Room," which debuted this month,
averaged 466,000 viewers, down 14% compared to the political-heavy
coverage on CNN last year. On the other hand, "Nancy Grace" gave
Headline News its highest month ever, with 738,000 viewers in August.
That was just behind "NewsNight With Aaron Brown" and "Paula Zahn
Now"; "Paula Zahn Now" saw its total viewership rise 6% to 596,000,
though its demo coverage was flat.
Fox News also won the ratings war in hurricane coverage Monday,
according to Nielsen data released Tuesday afternoon. Fox News
averaged 2.8 million viewers in total day -- a 247% increase over the
same day in 2004 -- ahead of CNN's 1.8 million viewers and MSNBC's
679,000
.
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