TV ads portray men as castrated dweebs

The Times June 30, 2006
http://www.timesonline.co.uk/article/0,,2-2250536,00.html
TV ads are turning dragon-slayers into 'castrated dweebs'

"/Campaign/ this week accuses the advertising industry of portraying
men as /castrated dweebs/.... By portraying men as wimps, nerds and
idiots, the advertising industry claims that it is trying to be more
realistic."

'Realistic' in the sense that they've learnt that women control 85% of
all discretionary spending and they prefer to see men portrayed as
wimps because it makes them feel better about themselves.

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