House sign to heraldry?

Dear All,

William Marowe of London, d. 1464, held much property in the city including quays on the River Thames. By 1488 the wharf called Galey key was held in conjunction with another property called 'le Maydenhede', and both were then in the possession of Williams' son William and heirs. It lay opposite Galey key on the north side of Thames Street, three doors along from the eastern corner of Bear Lane in Petty Wales (Petywales, Petiwales). 'Le Maydenhede' or Maidenhead was probably a brewhouse. W.F. Carter, in his history of the family quite reasonably, in my view, speculates that a sign showing a maiden's head would have been hung on the front of the brewhouse building. The arms adopted by William Marowe seem to have been:

Azure a Fess between three maiden's heads couped Argent crined Or.

Carter espouses the notion that the maiden depicted was the virgin Mary as the 'ground' is blue (azure) in the later arms, a colour invariably associated with the blessed Virgin Mary. If this biblical connotation is true, it was evidently lost on later Marrow armigers who emblazoned very profane or impious and immodest ladies as charges on their shields.........

Does anyone know of the definite adoption of an heraldic charge from a house sign?

best regards
Peter

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