Kleczkowski, zachecam do bojkotu - czyli jak Izrael uratowal Intela




Hej, Kleczkowski ("Bojkotowac, nie bojkotowac") - zachecam ciebie i
twoich konfratrow do "bojkotu".

Zamiast korzystac z wrazych, syjonistycznych i czosnkiem oraz cebula
zalatujacych procesorow Intela - czas sie przesiasc na aryjskie,
NASZE, krajowe liczydla, z lipowego drewna. Przeciez Intel to firma
wraza, figuruje na wszystkich witrynach typu "Boycott Israel" na
pierwszym miejscu.

A ponizej o tym, jak Izraelczycy Intela wyratowali z kryzysu. Artykul
jest z "Semiconductor International".

_______________________________
"How Israel saved Intel

Ian King, Bloomberg News -- The Seattle Times , April 9, 2007 Monday
Fourth Edition


Shift in thinking | Maverick chip designers won over CEO and got a
break with Intel's push into notebook computers.

Five hundred employees and guests crowded under a white tent half the
length of a football field at Intel's Santa Clara, Calif.,
headquarters as Chief Executive Paul Otellini put his company's newest
line of computer chips through their paces.

"These are the best microprocessors we've ever designed, the best
microprocessors we've ever built," Otellini said. "This is not just
incremental change; it's a revolutionary leap."

Otellini's pronouncement relegated to obsolescence Intel's Pentium
chip, which once powered more than 80 percent of the world's personal
computers. That wasn't the only surprise last July.

A camera zoomed in on engineers in lab coats in Haifa, Israel. The
video revealed that the chip Intel is counting on to recover from a
battering by Advanced Micro Devices (AMD) wasn't invented in Silicon
Valley. Instead, Intel is betting on a group of Israeli mavericks and
a design bureau 7,400 miles away.

Shmuel Eden, former head of the Israel Development Center, where the
new Core 2 Duo was created, says he's fed up with the perception that
Intel's prowess is fading.

"People are angry," said Eden, who moved to Santa Clara in 2002 as
sales manager for Intel's laptop chip division. "When I see something
in the press saying Advanced Micro has taken our lead in technology,
it hurts me personally."

Investors are hurting, too.

"I can't see Intel getting back to the market-share levels they used
to have," said William Gorman, an analyst at Philadelphia-based PNC
Wealth Management, which manages about $50 billion, including Intel
shares. "They opened a window, and AMD took advantage."

Intel's share of the $33 billion computer-processor industry is the
lowest in 11 years, according to Cave Creek, Ariz.-based Mercury
Research. Profit plunged 42 percent to $5.04 billion last year as the
company slashed prices after Intel's share of the personal-computer
processor market slipped to 75 percent.

Advanced Micro, Intel's Sunnyvale, Calif.-based rival, unveiled its
first server processor, called Opteron, in 2003. Since then, AMD has
wrested customers away from Intel.

One, the Philadelphia Stock Exchange, switched its servers to Opteron
in 2005 and then chose AMD-powered computers for its network of 600
desktop machines.

"When I find a technology that works for me, I'm going to stick by
it," said Gene Peters, director of information services at the
exchange. "I've no doubt that we made the right choice and will be
with it for the next five or six years."

Sales, shares fall in '06

Without customers like Peters, Intel's sales dropped 9 percent last
year to $35.4 billion, even as the PC market grew 10 percent.

Dell, Intel's largest customer, compounded the woes last May by ending
its exclusive use of the company's chips.

Intel shares finished 2006 down 19 percent, the worst performance in
the Dow Jones industrial average. That includes the 16 percent rise
that began on July 27, the day Otellini unveiled the Israeli-designed
processor. Intel shares have fallen 5 percent in 2007, as of March 27.

"I just can't get excited about what's going on," said Daniel Morgan,
who helps manage $5.45 billion, including Intel shares, at Columbus,
Ga.-based Synovus Investment Advisors. "Do they ever regain the
prominence and bellwether status that they achieved during the '90s?"

That answer would be a definite no if not for the Israeli team, said
Doug Freedman, an analyst for Greenwich, Conn.-based brokerage
American Technology Research.

"They saved the company," Freedman said. "Without those new products,
Intel would be in a lot more trouble."

Otellini's bet on the Israelis required a shift in thinking about how
processors work and how Intel markets them. Intel had always promoted
the mantra that faster clock speed, the rate at which a chip executes
instructions, was the key to measuring how well a computer performs.

Eden, who prefers a beret and a leather jacket to Intel's unofficial
uniform of a blue shirt and khakis, says the Israeli team realized the
danger in the industry's obsession with speed. For decades, making
chips perform better had meant cramming transistors closer together
and switching them on and off more quickly."
_______________________

Wiecej pod

http://www.reed-electronics.com/semiconductor/articleXml/LN596132814.html

Teraz czekam, jak jakis DonJose albo inna kominowa ksywa zacznie drzec
ryjka o tym, jak to "zydzi" kradna Palestynczykom elektrony tudziez
instrukcje mikrokodu.

Zyczliwie -

J.M.

.



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