Re: New Digital TV standard

On Mon, 21 Aug 2006 03:26:54 GMT, ppp@xxxxxxxxx wrote:

UPDATED: 10:26, August 20, 2006
China to announce terrestrial digital TV standard
http://english.people.com.cn/200608/20/eng20060820_295061.html

China will soon announce its own national terrestrial digital TV
standard and those that fail to comply with the new standard will be
ousted from the market, an official said.

Aha. I did wonder what compelling reason there would be to watch TV
on a cellphone. This 2008 Olympics thingy on a teenyscreen while
riding a bus or having a meal break looks doable and wantable. Yup.
For avid sports fans a game with a teeny TV on hand looks compelling.
Same thing like breaking news of say a typhoon nearby, a local
traffic report, (suggestions?). Just be prepared to carry a big
battery pack on your belt that has an extension cord to the cellphone.


Trials of TV broadcasts on mobiles
(China Daily)
Updated: 2006-08-22 08:30
http://www.chinadaily.com.cn/bizchina/2006-08/22/content_670468.htm

Mobile-phone users will be able to watch TV programmes on their
screens when trial broadcasts begin in mid-2007, a year ahead of the
2008 Beijing Olympic Games.

DMB (digital multimedia broadcasting) technology will be tested next
year and a satellite system will be activated in the first half of
2008 so that the Olympic Games can be broadcast to mobile-phone users
across the country.

The timetable was unveiled by the State Administration of Radio, Film
and Television (SARFT) at the third China Digital TV Industry Summit
Forum last week.

Residents in Beijing, the host city of the Olympic Games, will be the
first group of people to benefit from new technology a chip implanted
in their mobile phones.

The country's two biggest mobile telecom operators, China Mobile and
China Unicom, are expected to sign agreements with phone makers by the
end of the month to buy TV handsets.

Besides mobile phones, big-screen personal digital assistants (PDAs)
and MP4 players will also be able to receive TV signals, said Yang
Qinghua, director of the television division of the SARFT's broadcast
science research institute.

The standard to be adopted is totally indigenous and the country does
not have to pay any patent fee to other countries, Wang Lian, a senior
official with the administration, said earlier this month in an online
interview at sina.com. But SARFT has not announced the standard yet so
far.

The mobile-phone TV market in China is estimated to reach 6.05 billion
yuan (US$756 million) in 2008, Xinhua New Agency reported.

China has 426 million mobile phone users and in the next five years,
about 8 per cent of them are expected to subscribe to the mobile TV
service, the report said.

Shanghai started a mobile TV service in June and subscribers can watch
live TV programmes or order their favourite plays and shows on their
mobile phones.

In another development, the SARFT will soon announce its own national
terrestrial digital TV standard, Xinhua reported.

The new standard will enable a vast group of viewers who do not
subscribe to digital cable TV to access digital TV. Since 2003, China
has been testing and promoting digital cable TV in more than a dozen
cities.

Digital TV which provides superior picture quality and interactive
features can be broadcast via satellite, cable or terrestrial
television.

By 2015, terrestrial digital television is designed to replace the
existing analogue system, through which the majority of viewers in
China now watch TV.

.

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