Re: Chinese Cars will succeed in US?




Chery ambitious about its new models
http://english.people.com.cn/200602/13/eng20060213_242383.html
Feb 13, 2006

The A520 carrying the 2.0L engine independently developed by Chery was
officially released in Beijing on Jan.10. Price at 88,888 yuan, it for
the first time reduced the price of 2.0L cars below 100,000 yuan. So
it is quite surprising that Chery's planned sale of the product is
only 30,000 units.

"We want to change our past practice. The marketing of A520 might take
our planned marketing rhythm rather than the market demand as
guidance". Li Feng, general manager of the Chery Sales, said the
purpose is to build up confidence among the consumers. A520 is a very
competitive product, Li Feng believed, but of course about thirteen or
so domestic mid-market models are sharing the same market segment with
it.

Chery will release six new models ¨C A5, S21, A18, V3, S22 and S12 in
2006. Meanwhile, it will launch the upgraded QQ, setting the target of
annual sale at 281,000 units. Obviously, QQ which has made distinct
contributions to Chery, will still shoulder the task of driving sales
in 2006. "Without QQ's annual sale of over 100,000 units there would
not have been the second and third model which can top annual sale of
100,000 units". Li Feng believed the second model to catch up with QQ
in sale might be Qiyun and the next is A5 series.

Tiggo and Orient Son are the high-end products among Chery's existing
models. However, sales of the two models were no quite satisfactory
last year. Li Feng believed the world auto industry has its labor of
division and it is hard for the growing proprietary brands to make
eye-catching performance on the high-end auto market. All the same, it
is hard for Benz and BMW to enter the market segments of less than
300,000 yuan. Chery will fortify its brand building and marketing of
Tiggo and Orient Son in 2006. In the meantime, engines of existing
models as a whole will no longer rely on outsourcing.

By People's Daily Onlilne



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