Re: Asian American Youth: America's New Trendsetters!
- From: "drydem" <walter_lee@xxxxxxxxxxx>
- Date: 5 Aug 2006 18:32:55 -0700
RichAsianKid ponders:
drydem wrote:
RichAsianKid wrote:
What about urban car culture, like souped up Nissan Zs or BMWs to
movies like Tokyo Drift? Or are these included in the 'visual arts'
category.
pimping your car would be a visual art
drifting your car would be a performing art.
Nicely put. And dragging your car would be neither.
Dragging your car might be *towable* art?
As for music, I thought first generation AAs inevitably
choose classical.
False
While not organized in any particular fashion
(imho the best part is its calender of events)
Theo Feng's Asian american music review
is one of the most extensive websites focus
on asian american musicians ...see
http://members.tripod.com/~tfeng/
You're not parodying the gen gap here are you? That site's defunct as
of the mid 90s. Please.... And what? Cassettes? Cassettes?????
The site goes covers AA music present day - but since you
are not smart enough to realize what's going on - I'll
help you along - Theo basically tacks on a link to a new page
everytime he has enough stories and photos. It is not organized
or updated from from newest to oldest (stack) like most professional
web portals but mainly from oldest to newest (queue) - Theo spends
most of spare his time on the road visiting all these AA gigs
which leads him very little time to design the website. Web
design has never been a major focus for Theo. He's mainly
focused on getting the content - in his spare time Theo
adds music reviews, events, and stories to this site every
month but the reader must navigate through the page links
to find them....the only thing that is easy to use is Theo's calendar
of events which list asian american musicians and
their gigs. Once in a while I help Theo sort through and scan
some photos for his website - one of the side benefits is
that I can sometimes get to hear some of the stuff he has
and he talks about latest AA musicians and hear about
certain AA projects that are in the works....
No doubt very few AAs choose heavy metal, likely only
listened to people of very low socioeconomic status, unlike hip hop,
and no one (of whatever stripe) will choose country.
false.
Absolute assertions need only one contradictory example
to make it statement false. proof by contradiction.
Japanese American Toshio Hirano
http://cdn.sfgate.com/blogs/sounds/sfgate/chroncast/Peach_Picking_Time.mp3
http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2006/03/09/DDGGMHK8181.DTL
QED
SIDE BAR....
There's actually there's quite a few japanese who belts out country
music
see.... http://www.cma.gr.jp/
they even go abroad too... Japanese Masataka "Hank" Sasaki
http://www.abc.net.au/snc/stories/s1048007.htm
You do know the meaning of hyperbole, don't you? We're talking about
Trendsetters, and NOT the so dead serious scientific question of IQ and
$ etc? Interesting links though. They can be trendsetters. Precisely
because they're just so nouveau, like fish 'n' chips with soy 'n'
wasabi.
However, you re still wrong.
You need to avoid making an absolute assertion
which are absolutely wrong.
Not sure why some AAs don't grow up -
anime, manga, and some (ie not all) vid games are
just so juvenile! Even RichAsianKID knows this.
RichAsianKID does not know much. %(
(what a sheltered life you have!!)
Some anime and manga are made for adults. :-P
oooh but
maybe I shouldn't go there %|
.... must not corrupt young minds....(9_9)
While some vid games
are used as testing and training tools.
I agree most Vid games have kiddy appeal...
Flight sim's more grown up than NFS Underground; Chessmaster is more
grown up than, oh, old WarCraft. You mean, fantasy is for kids, like
FAITH? No, let's not kill this thread, I will NOT even go there.
No...
the military uses vid games as a training tool.
but why should AAs have to grow up????
Because they should lead and not follow??? They're not Audis though.
Istm that those that lead don't necessarily grow up
and those who do not grow up don't necessary follow.
drydem wrote:
Well, I'll be a Monkey King's Uncle.... :-P
I wonder what those youngsters are up to now?????
=================================
Asian American Youth: America's New Trendsetters
Wednesday July 26, 6:00 am ET
- Research Shows Youth Generation's Increasing Influence on U.S. Pop
Culture -
http://biz.yahoo.com/prnews/060726/law058.html?.v=68
LOS ANGELES, July 26 /PRNewswire/ -- A new study on the cultural
influence of Asian American youth released by New American Dimensions
and interTrend Communications reveals that Asian American youth are
increasingly generating some of the key trends in pop culture being
embraced by the rest of mainstream American youth culture. According to
results of the study, "Made in America: Asian American Teens and Echo
Boomers," Asian American young people are likely to see themselves as
trendsetters in three distinct cultural categories -- technology and
gadgetry, anime and manga, and video-gaming.
Based on a fifteen-minute survey conducted with 538 Asian American
teens and "echo-boomers" -- between the ages of 14 to 28 years -- the
study demonstrates that today's Asian American youth demographic
inhabits a wide variety of cultural worlds and is engaged in a broad
spectrum of media, entertainment, and cultural activities. The research
was conducted online across the country and through in-person survey
intercepts administered in Los Angeles, San Francisco, and New York.
In the study, 62 percent of respondents were U.S.-born and 38 percent
were born outside the U.S. Differences emerged between both groups in
their involvement in trends within popular culture. Among the major
findings identified by the study are:
* Respondents identify (1) technology/gadgetry, (2) anime/manga,
and
(3) video-gaming as the top three primary areas of popular
culture where
they are driving overall trends in the U.S. marketplace. Close
to
80 percent of respondents identify "technology/gadgets" and
"anime/manga" as the top two areas where Asian Americans are
influencing
trends, while 72 of respondents cite "video gaming" as the third
major
area. Other areas Asian American youth cite a high degree of
influence
is in "food and culinary arts" and the visual arts.
* Hip Hop and Alternative music are the dominant musical genres
favored
among U.S.-born Asian American youth. A diverse array of musical
genres
forms the listening habits of Asian youth -- but with distinct
differences according to their acculturation levels and
generation.
While first-generation (born outside the U.S.) respondents
preferred
"Pop/Top 40" music, second-generation Asian Americans (U.S. born)
exhibited a strong preference for Hip Hop and Alternative music.
Among
the latter, sixty-two percent of respondents identify "Hip
Hop/Rap" as
their favorite music genre, followed by 51 percent who favor
"Alternative / Indie" music.
* Asian American youth are more likely to identify and seek out
trends
through word-of-mouth messaging than through any other media
channel or
network. This is particularly true for second-generation Asian
Americans who indicate they are twice as likely as their first
generation counterparts to learn about trends via word of mouth.
Among
the first-generation cohort, television holds the greatest
influence in
helping them learn about new trends according to the survey.
"It's not completely surprising that Asian Americans wield a tremendous
influence in areas like video-gaming and manga," states Thomas Tseng,
Principal & Co-Founder of New American Dimensions, who oversaw the
research study. "Anime and Manga constitute a growing $4 billion
business in the U.S. and is embraced today by millions of American kids
across the color spectrum. As ambassadors and curators of this
subculture, Asian American youth really shape the contours of this
space and spread it to the rest of their peers."
"These results contrast with previous research we have conducted among
Hispanic youth," according to David Morse, President of New American
Dimensions. "Whereas many second-generation Hispanic kids often exhibit
their pride through their language and culture, Asian American youth
seem to assert their pride in how they are shaping mainstream American
culture."
This study, "Made in America: Asian American Teens and Echo-Boomers,"
will be presented at the conference "IMPRINT: Urban Youth Unabridged"
(www.imprint-life.com) on Wednesday, July 26, 2006 at the Japanese
American National Museum. George Takei will be the opening speaker,
while the rest of the conference will feature a mix of live panels,
presentations, and performers -- including Roy Lee of Vertigo
Entertainment, Jim Farley from Toyota Motor Sales, Eric Nakamura from
Giant Robot, Gonzalo Perez from MTV, and John Hiler from Xanga.
"IMPRINT intends to show advertisers and marketers the influence and
impact of trends beyond the Asian segment," says Julia Huang, CEO of
interTrend Communications. "It's important for the attendees to get a
first hand look at those individuals influenced by the Asian experience
and how their 'imprint' is being seen in the mainstream pop culture."
About interTrend Communications
interTrend Communications Inc. is an award-winning full-service
communication agency based in Los Angeles, California, helping
corporate America to target the Asian American segments such as
Chinese, Japanese, Korean, Vietnamese, and Filipinos nationwide. For
more than a decade, New American Dimensions has been successfully
helping Fortune 1000 clients to nurture and establish brand leadership
positions in this emerging market through an integrated mix of
advertising, public relations, promotions, events, and interactive
strategies via various in-language media outlets.
About New American Dimensions
New American Dimensions is an ethnic marketing consulting, research,
and trends company based in Los Angeles, California. Our aim is to be
nothing less than a rich resource of actionable marketing intelligence
for our clients -- helping them to shape effective strategies leading
to greater success by capturing the rapidly expanding markets of U.S.
ethnic consumers and emerging youth markets. We are established on the
premise that innovative, pioneering marketing solutions are required
for companies to effectively win the hearts and minds of America's
burgeoning diverse consumers.
--------------------------------------------------------------------------------
Source: New American Dimensions; interTrend Communications, Inc.
.
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