(esp 4 BMJ) "Fad Surfing" and buzzwords



Those of us a little more savy than average already know this, but

in the WSJ of June 26, 2006, monday, page B5 is the following article"

"Why Management Trends Quickly Fade Away"
by Phred Dvorak in his column "Theory & Practice"

subtitle: "'Fashion Surfers,' Who offer service when idea is hot, tend to be less qualified"

and it shows a literature search result for frequency of ocurrence of the buzzword(s) "Total Quality Management"

And the curve looks something like this:





|
|
| |
| | | |
| | | | | | |
'89 90 91 92 93 94 95 96 97 98 99 00 01


Peaks in '93, and if you look at the curve with all of the bars, the half-life looks like about 3 years (half peak in '96, quarter peak in 00).


And, the article gives references to studies, books (and titles), and the observation that the half-lives are getting shorter and shorter (the BS evaporates faster? Or, the "BS-outcomes" are recognized sooner?)


Well, maybe if you can come up with super-buzzwords, you can sell them to all those filty-rich CEO-types, eh? And, get similarly rich?
.

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