Re: (esp 4 BMJ) "Fad Surfing" and buzzwords

Noel wrote:
A business consultant I knew who KNEW that what she did was really just
a big schtick said "The key to business success is to be 6 months ahead
of everyone else in using the buzz-words."

By doing that, one conveys a certain image. I remember reading a comment by someone who said about "customer service" that if it had the appearance of being done, then it was done.

It's like selling somebody a big box of nothing.

<snip>
.