Re: (esp 4 BMJ) "Fad Surfing" and buzzwords


Hah! The mark of an expert BS-artist!!!

On Tue, 27 Jun 2006, Noel wrote:

A business consultant I knew who KNEW that what she did was really just
a big schtick said "The key to business success is to be 6 months ahead
of everyone else in using the buzz-words."

NOel




Straydog wrote:
Those of us a little more savy than average already know this, but

in the WSJ of June 26, 2006, monday, page B5 is the following article"

"Why Management Trends Quickly Fade Away"
by Phred Dvorak in his column "Theory & Practice"

subtitle: "'Fashion Surfers,' Who offer service when idea is hot, tend to
be less qualified"

and it shows a literature search result for frequency of ocurrence of the
buzzword(s) "Total Quality Management"

And the curve looks something like this:





|
|
| |
| | | |
| | | | | | |
'89 90 91 92 93 94 95 96 97 98 99 00 01


Peaks in '93, and if you look at the curve with all of the bars, the
half-life looks like about 3 years (half peak in '96, quarter peak in 00).


And, the article gives references to studies, books (and titles), and the
observation that the half-lives are getting shorter and shorter (the BS
evaporates faster? Or, the "BS-outcomes" are recognized sooner?)


Well, maybe if you can come up with super-buzzwords, you can sell them to
all those filty-rich CEO-types, eh? And, get similarly rich?


.

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