Re: VIDEO EDITING
- From: videoguy@xxxxxxxxxxxxx (Gary Bettan)
- Date: Sat, 17 Dec 2005 20:31:33 GMT
>I think it s off the market now. I can find plenty of hits. There is even
>still a page on the Videoguy's website, so maybe Gary Bettan can tell us
>what happened to the program. Wasn't version 2 available for free download
>for a while, after they decided to quit the program?
>
I think I've posted the lineage before - but here it goes.
Radius was the original company that invented Edit DV. They changed
their name to Digital Origin as they focuses in on the emerging DV
editing space. They fully supported both Mac & PC platforms. Initially
they sold cutom firewire cards and drivers that enabled DV editing
with Premiere. They also created a very easy to use NLE called IntroDV
that was bundled with almost every Canon DV camcorder for a couple of
years.
Edit DV was originally a Mac program, then ported over to PC. It had
many breakthrough features including preview via DV directly from the
timeline. It was YEARS ahead of it's time. I really loved it. I named
it one of the Top 10 new products of 1999
http://www.videoguys.com/1999best.htm
Digital Origin was purchased by Media100 which had fallen in love with
the idea of webstreaming video. Media100 also purchased Terran, the
makers of MediaCleaner an outstanding encoding program at the time.
The Media100 plan was to merge these two technologies into a program
that would dominate the emerging webstreaming market. The prodcut was
called CineStream. It was essentially the next rev of Edit DV with a
bunch of encoding extenesions/ capabilities taken from Cleaner. It was
marketed as a DV to streaming video tool. All in one, everything you
need. One of the coolest was the ability to embed a hotspot in teh
video stream that the viewer could click on to launch a new webpage or
video. As an example if you clicked on the xar int eh video, you could
be taken directly to the on line brochure.
Unfortuantely Media100 bet the farm on this technology driving huge
revenues that it could then use to fund developement on their next
generation NLE solution. The stock market bubble bursts and web
streaming never happens. The rebranding of Edit DV as CineStream took
it out of the DV market which now had a major new player coming in
Apple w/ Final Cut Pro. Media100 had no idea how to market and sell
it. So they sold it along with Cleaner to Discreet.
Why Discreet purchased it I can't figure out. They had just killed
their own *Edit NLE, and here they were buying another one? In
hindsight all they wanted was Cleaner, so they just let CineStream /
Edit DV die.
Interesting sidenote: As Digital Origin was going through financial
troubles several of the key engineers behind Edit DV left to go to
Adobe. Their project was re-writing the entire Premiere Codebase. If
you're still following along - that new codebase is what we now call
and sell and edit with - Premiere Pro!
Sidenote 2: Broadband streaming of video content is finally here. One
of the technologies being asked for is clickable hotspots within the
video!
Sidenote 3: With videos being compressed for playback on iPods, PSPs
and other portable devices, the CineStream concept is once again ahead
of its time!
Gary
Videoguys.com http://www.videoguys.com
The Digital Video Editing & DVD Production Experts
800 323-2325 or Free DTV tech advice (516) 759-1615
All DTV purchases include our 30 day customer assurance program
and FREE tech support
.
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