Marvel and DC....Crybabies



Saturday, March 18, 2006
Marvel Comics: stealing our language
Marvel Comics is continuing in its bid to steal the word "super-hero" from
the public domain and put it in a lock-box to which it will control the key.
Marvel and DC comics jointly filed a trademark on the word "super-hero."
They use this mark to legally harass indie comic companies that make
competing comic books.
A trademark's enforceability hinges on whether the public is likely to
associate a word or mark with a given company -- in other words, when you
hear the word "super-hero," if you think "Marvel and DC," then Marvel will
be able to go on censoring and eliminating its competition.

One way of accomplishing this dirty bit of mind-control is by adding a T
symbol after the word "Super-Hero." That TM lets the world know that you
claim ownership over the word it accompanies. If you can get other people to
do it, too, eventually you may in fact get the world to believe that the
word is your property -- and then, it becomes your property.

"Super-hero" isn't Marvel's property. They didn't invent the term. They
aren't the only users of the term. It's a public-domain word that belongs to
all of us. Adding a T to super-hero is a naked bid to steal "super-hero"
from us and claim it for their own.

The latest trick in its move to steal the word is using the T symbol in the
bumpf for its California science centre show -- they've recruited a science
museum to help them steal "super-hero."

Here's a proposal: from now on, let's never use the term "super-hero" to
describe a Marvel character. Let's call them "underwear perverts" -- as
Warren Ellis is wont to -- or vigilantes, or mutants. Let's reserve the term
"super-hero" exclusively to describe the heros of comics published by
companies that aren't crooked word-thieves.




posted by Cory Doctorow at 11:45:11 AM permalink | Other blogs' comments
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