Re: TV -- Ready or Not?


jimgm wrote:
> swillaholic@xxxxxxxxx wrote:
> > Why would anyone put money into something that doesn't even attempt to
> > become objective?
> >
> If by sponsoring a sport/event they can sell more shoes, jerseys,
> beer, sports drinks, video games etc. advertisers will put money into
> it. I seriously doubt the powers that be at ESPN, Nike, or Adidas have
> ever said, "Boy, that Ultimate is one hot sport. Too bad they don't
> have refs."
>
> Jim

.

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