Re: Several pieces of Six Flags news

On Mon, 23 Jan 2006 04:21:18 GMT, Rastus O'Ginga
<rastuso@xxxxxxxxxxxxxxxxxxxxxx> wrote:

>On Sun, 22 Jan 2006 23:12:37 -0500, "Marshall"
><destroyr@xxxxxxxxxxxxxxxx> wrote:
>
>>
>>"steelforce" <steelforce@xxxxxxx> wrote in message
>>news:1137980258.031850.90250@xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
>>>
>>>
>>> In order for these folks to turn this thing around, they DO need to
>>> make money. Prices must go up somewhere!
>>>
>>
>>Uh...No. Prices dont need to change, except maybe to go DOWN. What do
>>businesses do when they want to sell more? Thats right, they put it ON SALE.
>
>That won't work for SF. I think that's been to a SF park on a weekend
>knows they don't need more people in the gate.


It doesn't work for retailers either. Retailers don't put things ON
SALE so that people will come in and buy all of them and then the
retailer is happy. Retailers put things ON SALE so that pople will
come in looking for them and buy a bunch of other stuff too.

Cedar Point seems to be trying the real "retailer model" this year.
Reducing addmission prices, and people will spend more once inside.
Bet it works.

FWIW, I don't think that the parking increase is all that bad. It
sucks for enthusiasts who visit 20 different parks in a summer, but
for the average joe who goes once a summer, it's no different than
paying for parking at a ball game, a concert, the aquarium, drinking
downtown on a weekend, etc. I think often (always?) enthusiasts don't
look at things through the eyes of the "regular" folk. They've had it
so great for so long with the cheap season pass, and cheap parking
pass that at one time was good chain-wide, that they are experienceing
a real sense of loss. I think that the GP won't have that same
feeling. Sure, people will show up and go, "Wow, $15 to park? Wasn't
it just $8 like 3 years ago the last time we made it here?" Then
they'll pay it and forget about it. A parking pass at GAdv is still
only $30.

The only short-sightedness in it is that most of those activities
that I mentioned above are not really "family" activities, per se. As
such, families, which Six Flags is said to be trying to reach more
towards, might be the largest chunk of people that are out of touch
with what parking at events or attractions goes for and are most apt
to sticker shock when they pull up to the booth.

That is, next to whining enthusiasts too used to getting something
for nothing.

W
.

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