Re: Ibiquity's "Gag Order" on engineers

David Eduardo wrote:
"D Peter Maus" <DPeterMaus@xxxxxxxxxxxxxxxx> wrote in message news:ecWDi.498668$p47.482578@xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
David Eduardo wrote:

The main reason advertisers do not target 55+ customers is that the return on investment is low; it takes so much more advertising to convince older consumers that the cost of the sale is less than the profit on the sale.

You think that may have something to do with the way the sale is presented?

I have to cut you off right here. Radio stations don't present to agency clients. They present to media buyers at ad agencies, based on the specifications those agencies have for each buy. The amount per market for radio, the number of stations, the demos, etc., were determined way before the call for rates gets out, and generaly stations don't even know a campaign is being prepared until it reaches the buying stage.


Yes, I know that. I've been around, David. But I also know that the people inside each organization talk to each other. And somewhere, there has to be one button you can push to make someone listen to a new idea.

Especially, at your level.

I'm not talking about doing things the way they've always been done. And for the most part, here, that's what you're trying to sell us....the idea that institutionalized interference is something to be embraced because it heralds a new future.

Ok....if you can take that message outside of normal channels to us, then you can take a new sales pitch to the agencies outside of normal channels to them.

Don't tell me it can't be done. I've cut too many wormholes in my career to not know better.

Besides, it's the nature of creativity to do, present, execute, or discuss something that's not been seen or done before.

And you know this.


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