Re: Ibiquity's "Gag Order" on engineers


"Steve" <sdaniel13@xxxxxxxxxxxxx> wrote in message
news:1188837418.321961.41040@xxxxxxxxxxxxxxxxxxxxxxxxxxxxxx

Sounds like you've finally matured a bit and now see the merits of FM
and the folly of HD-AM. Congratulations.


Quite the contrary. It has been known by broadcasters for some time that
there is no way to get any significant number of listeners under 55 to tune
to AM, and the average age of AM listeners is increasing each year as a
consequence.

Some AMs have moved to FM. Others are simulcasting. Others have no FM to
move to, and are slowly losing revenue.

Those AMs have, perhaps, some chance to survive via HD. Otherwise, AM will
be pretty much a thing of the past and only relevant or viable for very
niche formats or in some rural areas where there are no local FMs. Of
course, this is not an immediate do or die type thing; HD can develop over
the next few years and AMs can attempt to restore some interest among
under-55s via the improved quality.


.

Relevant Pages

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