Re: Ibiquity's "Gag Order" on engineers


David Eduardo wrote:
"Bart Bailey" <me2@xxxxxxxxxxx> wrote in message
news:46dbb6ca.1348779@xxxxxxxxxxxxxxxxxx
In Message-ID:<qjNCi.5295$z_5.894@xxxxxxxxxxxxxxxxxxxx> posted on Sun, 2
Sep 2007 22:53:24 -0700, David Eduardo wrote: Begin

Actually, nearly all audience for AMs is concentrated in talk formats that
are all news, nwes/talk or sports. There is very little listening to
anything else.

Then what's the 'need' for HD enhancements?

People under 50 to 55 will just not listen to the quality of AM radio.

Whether this is due to current receivers or to NRSC is a moot point... they
will not listne.

When the "AM formats" like news or talk or sports are moved to FM, the same
programming jumps in 35-54 ratings, just because it is on FM. This has been
demonstrated in markets like Phoenix, SLC, Jackisonville, Dayton,
Philadelphia, New Orleans, Charleston, and Washington, DC where AM takers
have come on, moved to or swimulcast with FM... in every case, the salable
35-54 numbers have expanded dramatically.


And it is notoriously difficult to maintain the jump in numbers
without accompanying changes in programming. You've been in
broadcasting for a long time, so you know this.


Do those buzzing sound effects on KNX traffic reports
actually sound that much better?

I listen to KNX quite a bit, but it's on my factory installed HD radio in my
car. It sounds great in HD. Much clearer, greater presence, more "human"
sounding voice.

If you spend a lot of time around people with throat conditions that
generate a lot of 'hash', I suppose it would.

.

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