Re: Carl Zeiss on the Future of Film

Gordon Moat <moat@xxxxxxxxxxxxx> wrote:

Those who would dismiss the latest Zeiss endeavours will completely miss
the point that they are not making new cameras and new lenses to
dominate a market, nor to create unsustainable growth, nor to become a
market leader in photography. Zeiss make enough in revenues from other
industries that they can afford to generate a small profit from a niche.
I am certainly glad they took this path.

They might not make thas small a profit from a niche... it is simply
a question of margins and there is no reason why the Zeiss lens priced
similarily to Nikon lens should have much lower margins. And Nikon has
always made most of its money from selling lens.


Ciao!

Gordon Moat
A G Studio
<http://www.allgstudio.com>


--
Sander

+++ Out of cheese error +++
.

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