Samsung NX210 and NX20 now available, NX1000 to ship in June for $700

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Samsung Unveils Three SMART Camera NX Models for U.S. Market ? For
Spectacular Image Quality and Instant Photo Sharing at Any Skill

Samsung NX1000, NX210 and NX20 incorporate Wi-Fi, APS-C sensor and
Interchangeable Lenses; Photographers will Enjoy an Unparalleled

RIDGEFIELD PARK, N.J., May 17, 2012 ? Samsung Electronics America
Inc., a market leader and award-winning innovator in consumer
electronics, announced the pricing and U.S. retail availability of
three SMART compact system cameras (CSC) with built-in Wi-Fi ? the eye
catching NX1000, the versatile NX210 and the top-of-the-line NX20.
With SMART features, the NX1000, NX210 and NX20 can connect to
wireless networks without any additional cards or devices, making it
seamless to share and store photos directly from the camera.

All three new Samsung NX cameras offer exceptional image quality and
are designed for users with different photographic skill levels. With
a premium metallic finish, the NX20 and NX210 compact system cameras
are available now from authorized Samsung retailers for manufactured
suggested retail prices (MSRP) of $1,099.99 and $899.99, respectively.
The sleek and compact NX1000 will be available in June in white, black
and pink at an MSRP of $699.99.

"With the expansion of the NX family, Samsung reinforces its
commitment to connected creativity. Photography, at its core, is as
much about sharing a special moment, as it is about capturing a
stunning image and the new NX Series delivers both without
compromise," said Reid Sullivan, Senior Vice President of Digital
Imaging, Samsung Electronics America. "Whether for professionals
emailing photos on assignment, or a family sharing a truly unique
memory, there is an NX Series camera ready to deliver."

Channeling Samsung's premium NX image quality, the NX1000, NX210 and
NX20 cameras all feature a stunning design and a professional-grade
20.3 megapixel APS-C CMOS sensor. Ensuring the cameras benefit from
Samsung's ecosystem of imaging products, they are also compatible with
Samsung's unique i-Function 2.0 system. This innovative system enables
users to control camera settings using the lens only, without having
to take focus off the subject. New i-Function features include a
digital crop and zoom, which allows users to focus on the most
important parts of an image and crop away distracting background
elements, plus the ability to add custom functions.

Shoot SMART with Samsung NX

Coupled with the latest SMART features, the integration of Wi-Fi in
the new NX models enables users to instantly upload images and video
to social networking sites like Facebook, Picasa, Photobucket and
YouTube, to the cloud with Microsoft® Sky Drive®, or even email them
directly from the camera at the touch of a button.

Further extending the benefits of Samsung's SMART features, the NX20,
NX210 and NX1000 are compatible with Samsung's Remote Viewfinder app,
which when loaded from Google Play (formerly the Android Marketplace)
onto a supported GALAXY smartphone or tablet, allows users to control
settings and even take the picture from up to 30 feet away. With
Samsung's MobileLink app, users can easily transfer and display images
on Samsung smartphones, tablets, or Smart TVs ? turning a variety of
popular devices into instant photo frames.

In addition, AllShare and the TV Link application let the new NX
models connect directly to a DLNA-compatible TV to show off those
amazing images on the big screen, while PC Backup can store photos on
a PC without fumbling with cables.

All-new, Extremely Approachable: The NX1000

As an introduction to CSC photography, the NX1000 combines the imaging
power of a professional camera with the portability of a
point-and-shoot camera. The NX1000 boasts an eye-catching design and
compact form-factor suitable for a small bag and a night out on the
town. Bundled with an all-purpose 20-50mm lens and external flash, the
NX1000 offers shutterbugs a versatile system that can help improve
their photography skills, while also capturing high-quality images.

The Samsung NX1000 features a large, bright 3.0-inch LCD screen for
composing images and 1080p HD video, and technologies like Smart Auto
2.0 take the guess work out of photo-taking. A dedicated Smart Link
Hot Key on the top of the camera makes sharing photos via Wi-Fi as
easy as pressing a button for instant sharing.

Versatile and Powerful: The NX210

Championing the successes of its predecessor, the NX200, Samsung's
NX210 camera incorporates a brilliant, 3.0-inch AMOLED screen for
viewing and composing in any light ? indoors or out, as well as an
all-metal premium-quality body for added durability.

The new NX210 also boasts high speed capture with a 1/8000 shutter and
continuous shooting capabilities up to 8 frames per second, ensuring
no moment is missed. With features like Smart Panel, the NX210 brings
versatility to the forefront and empowers users to push their
photographic limits.

Pro-grade Performance: The NX20

Sporting a form factor similar to a DSLR camera, yet much more
compact, the Samsung NX20 is a compelling photo companion for
enthusiasts and professional-level photographers looking for
portability. At a fraction of the size and weight of DSLR cameras, the
NX20 offers comfortable ergonomics and a convenient 3.0-inch swivel
Super AMOLED screen for composing in a variety of conditions and at
any angle. Additionally, the NX20 incorporates an SVGA Electronic
Viewfinder (EVF) for framing and composing images. The EVF also
includes a proximity sensor to detect when a user is away from the
viewing area and shuts the screen off to conserve battery life.

Fitting for more advanced users, the NX20 touts a lightning-quick
shutter speed, allowing users to capture images at up to 1/8000 of a
second. Continuous shooting also adds to the camera's photo prowess,
as the NX20 can shoot up to 8 frames per second. Lastly, an electronic
level feature helps compose images and allows users to perfectly
center and adjust a tripod-mounted or handheld shot.

Creative Control at Your Fingertips

Creating artistic expressions with photography is now available for
all users with minimal effort. Samsung's Smart Auto setting analyzes,
identifies and automatically selects the most appropriate of its scene
modes to provide users with optimal results. From a brilliant
fireworks display to a dimly-lit party environment, scene detection
technology identifies the shooting conditions and automatically
adjusts the settings to help achieve standout images. For users
seeking more control, the Smart Panel allows them to explore their own
photographic skills with Full Manual Control settings for aperture,
shutter speed, flash intensity and more.

All three NX models feature Samsung's ten exclusive Smart Filters and
a new Selective Color function, which allows users to isolate a single
color in an image for a dramatic effect. Additionally, the NX20, NX210
and NX1000 make it simple to capture an entire scene with the
innovative Panorama and 3D Panorama features creating immersive shots
of landscapes and scenery.

For more information on the new NX1000, NX210 and NX20 as well as
Samsung's full line of cameras, please visit
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