Re: Nikon dropping slr line?
- From: "cjcampbell" <christophercampbell@xxxxxxxxxxx>
- Date: 2 Feb 2006 18:35:42 -0800
shipping wrote:
I heard someone say that Nikon is dropping all, but one slr camera line. Is
this true?
Nikon prepares to strengthen digital line-up for 2006
Wednesday January 11, 2006
Following the success of our digital line-up over the last seven years,
which has resulted in more than 95% of Nikon's UK business being
within the digital area, Nikon Corporation has made the decision to
focus management resources on digital cameras in place of film cameras.
This decision will allow Nikon to continue to develop products that
match the demands of an increasingly competitive market place.
Despite this growing competition Nikon Corporation has continued to
outperform the market, and has recently reported positive financial
results which saw group net profit climb by 20% in the fiscal first
half which ended in September. Group sales also increased by 9.8% to
342.85 billion yen in the same period. Sales of high end digital SLR
cameras and the success of products like the D70s and D50 have helped
contribute to these positive figures.
As the film camera market shrinks and the popularity of compact digital
cameras increases, demand for products that offer advanced features and
extra value is continuing to grow. High performance digital SLR cameras
are performing well as users shift from film-based SLR cameras or
upgrade from compact digital cameras to digital SLR cameras.
As a result of the new strategy Nikon will discontinue production of
all lenses for large format cameras and enlarging lenses with sales of
these products ceasing as soon as they run out of stock. This also
applies to most of our film camera bodies, interchangeable manual focus
lenses and related accessories. Although Nikon anticipates that the
products will still be in retail distribution up to Summer 2006.
In recognition of Nikon's commitment to professional photographers we
will continue to manufacturer and sell the F6, our flagship film model,
as well as a number of manual interchangeable lenses. Sales of the
manual FM10 will also continue outside Europe.
.
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