Re: Nano-scam B.S. coming to camera companies

Wolfgang Schmittenhammer wrote:
RichA wrote:
On Sep 29, 11:27 pm, Michael Benveniste <mhb-of...@xxxxxxxxxxxxxx>
wrote:
On Sat, 29 Sep 2007, Rita Ä Berkowitz <ritaberk2O04 @aol.com> wrote:

That's why you'll never see Nikon put VR on lenses of 50mm and wider since
they know it doesn't work. They let the rubes buy Canon WA lenses with IS
so they feel all warm and fuzzy. The new 14-24/2.8 and 24-70/2.8 are prime
examples of utter perfection. Too bad they won't work on the old Mk III.
I guess the 18-200mm VR lens doesn't count?

As for the science behind nano-coating, it permits a coating with a
lower index of refraction. See:http://www.nikon.co.jp/main/eng/portfolio/about/technology/nikon_tech...


I don't have the physics to understand how nano-coating works, but since
Rich is clearly an expert, perhaps he can refute the claims in this and
similar patents:http://www.freepatentsonline.com/20060068154.html

The only claim I make regarding this is that "nano" is a cheap add-on
word that indicates NOTHING different from any other coating process.
If the coating process is new, they should have thought up a truly
descriptive less silly name for the it. Saying "nano coating" is like
saying swimming fish. Gradient coating would have been much better,
but it doesn't have that mindless, trendy ring to it.



This type of marketing has been going on since advertising began. Do you remember Vitalis (hair tonic) with V7?? WOW V7!!! How impressive. V7 could have been water or maybe it was there name for the bottle or label!!!! Or better yet do you remember all the cars lined up with gallon jugs on the hood, and they showed the car that had Shell with "Platformate" going on after the other cars ran out because they had 'ordinary' gasoline??? The viewer would wrongly assume you got better mileage with Shell than will other gasolines. However, Platformate was just Shells patented process for cracking gasoline, what they FORGOT to tell you is ALL gasoline is cracked (prevents knocking and is more efficient) you CAN'T buy uncracked gasoline, so on and so forth and add infinitum..
Dave M.
Better yet,
I love terms like 'space age technology' or 'space age materials'..... But the tagline that is dearest to me is; WORKS ON A SCIENTIFIC PRINCIPLE! Now that is amazing, because I must have wrongly assumed everything HAD to. Now, what would really impress me is; WORKS BY A MIRACULOUS AND MAGIC PROCESS THAT NO ONE IS ABLE TO UNDERSTAND.........
I believe the greatest piece of marketing of the last century was the info-mercial that sold the 'MIRACLE THAW'.. A stinking plain metal plate (of course it was "SPACE AGE MATERIAL')(in scientific terms, a heat sink)to thaw frozen products. ANY heat conducting surface will do the same.
One last thing, the STAIRMASTER, I think everyone, except a very few, has REAL stairs in their home/apartment, but they convinced a couple hundred thousand of us we needed FAKE ones to exercise on...
.

Relevant Pages

  • Re: Nano-scam B.S. coming to camera companies
    ... word that indicates NOTHING different from any other coating process. ... Or better yet do you remember all the cars lined up with gallon jugs on the hood, and they showed the car that had Shell with "Platformate" going on after the other cars ran out because they had 'ordinary' gasoline??? ...
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