Re: OT- info on rock music marketing

Julia Altshuler <jaltshuler@xxxxxxxxxxx> wrote in
news:Q4adnaFdc4ngjs7bnZ2dnUVZ_uuqnZ2d@xxxxxxxxxxx:

Is there some marketing thing going on where the stores remove CDs from
their shelves if the group will be playing in town shortly?

I think there's some marketing thing where the big chains are not really
in touch with what's happening locally, and they don't anticipate stock
needs very well anyway, and the 2 combined = no stock when they need it.

I'm basing this on experience with a friend's book. The big chains tend
to look at sales figures only, the past predicting the future, and thus
don't anticipate very well -- as the past is only one predictor of future
activity.

--
Catherine
& Zoe the cockerchow
& Queenie the black gold retriever
& Max the pomeranian
& Rosalie the calico cat
.

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