Re: 2008 Penguin

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"Matthew B. Tepper" <oyþ@earthlink.net> wrote in message
news:Xns9A0985B59B197quackandflap@xxxxxxxxxxxxxxx
Something I've noticed for year is that, while there appear to be an
abundance of books, CD collections, websites, and the like devoted to what
one might call "Classical Music 101" (including a book and a CD with that
as the actual title," there appears to be considerably less marketing
acumen targeted at consumers who have already done that and are looking
for more -- "Classical Music 102," or "201," and the like. Just do a few
Google searches on those terms, which ought to be illustrative of this.

I realize that everything follows from "acquisition," but couldn't there
be a bit more effort tuned toward "retention" and "development"? Or has
it already been decided that there's no money in it, as with my suggestion
that it does no good to target teens and young adults with their first
exposure to this music?

Maybe 201 is our job?

It could well be. Let folks discover "I Quattro Stagioni," "Carmina Burana,"
"The Planets," even the Beethoven symphonies on their own, or through the
more traditional methods, which are easily available. When they're ready for
Hindemith's Clarinet Concerto, or Stockhausen's "Stimmung," or operas by
Caccini, they can come here for recording recommendations. ;--)

Do you think that perhaps Naxos is doing well with this? I'm probably a
little further along than "201", but I have been enjoying the Naxos
Classical Spotlight podcasts. Though I haven't delved too far into it, it
looks like there's scads of info availabe on their website as well.

--
Matthew B. Tepper: WWW, science fiction, classical music, ducks!
My personal home page -- http://home.earthlink.net/~oy/index.html
My main music page --- http://home.earthlink.net/~oy/berlioz.html
To write to me, do for my address what Androcles did for the lion
War is Peace. ** Freedom is Slavery. ** It's all Napster's fault!

.

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