Re: How to sell more copies of WOAD. (long, and self indulgent)
- From: likeavision <gsmith@xxxxxxxxxx>
- Date: Fri, 16 Jan 2009 15:49:57 -0800 (PST)
On Jan 16, 1:17 pm, Jack <cre...@xxxxxxx> wrote:
OK. Indulge me for a moment. Was listening to the album on the way
to work and it clicked.
The Super Bowl hype will give WOAD a good first week. After that,
it’s going to take something special to push this record over 1
million. Nothing against the album, I like it, but I think at best,
it sells as much as “Magic.”
Bruce needs to appeal to a new/younger audience with this one. I have
an idea. Do something viral that can get him the Weezer crowd.
What’s the idea?
A video for “Queen of the Supermarket.” Call my crazy, but I think
the song falls a bit short with what he’s trying to do with the song.
A video will help.
Now, the most important thing: This could fail miserably if not done
the right way. The way to insure that from happening is to get the
right director. I appreciate what Danny Clinch and Tom Zimmy bring to
the Springsteen visuals these days. They CANNOT do this. Neither can
Mark Pellington (the go-to director when the video is more than in
studio or in home video). Love Mark, but they really need an indie
mentality for this one. A big name independent director. Someone
like Wes Anderson. The director must make this fun and watchable, but
cool. Heck, even Darren Aranofsky could probably pull this off. Do
not take this decision lightly. It’s the difference between being the
laughingstock of the music industry and making this cool.
Second most important thing: Who plays the “Queen?” NOT PATTI.
Should be someone cute, but not beautiful. Maggie Gyllenhaall?
Someone who is cute and sexy but not Jennifer Aniston.
OK, here is how I see it. There are two Bruce Springsteens. One will
be the rock star, fronting the E St. Band inside the grocery store.
Lots of fun, smiles, goofiness, but when you cut to the band, they are
playing the song. Maybe a little over the top. It’s the Arena Rock
Band in a Ralphs.
Bruce Springsteen #2 is the narrator of the song. Dressed down. Just
a normal guy, who is in love with the “Queen,” but will never tell
her.
The video MUST be tongue in cheek. CANNOT take it self too
seriously. That can be hard for you, Bruce. It’s got to be fun and
quirky.
I see a normal grocery store (maybe like the one in The Wrestler).
That’s what makes it so funny to see the E ST BAND performing inside.
Just in a random isle. Intercut that with shots of the normal guy
(Bruce #2) just shopping for things, and looking forward to that look
he gets at the checkout line.
The video doesn’t need to follow each line of the song, until the last
verse. The “look that blows this fucking place apart.” Don’t over
play it. Just a smile from Maggie.
Then all goes back to normal, and we hear the beeps of the checkout
from the song, no E ST BAND in the store anymore. Like this all
happened in the normal guy’s mind.
If done well, the song makes sense. The video is cool. And people
buy the album.
OK, Bruce/Landau. You can steal this idea. Just give me producer
credit, and shoot it in LA so I can come to the shoot.
Jack
i like it. but i'd prefer quentin tarantino taking a shot at Outlaw
Pete.
.
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