Re: VTES Survey


Um, Norm, there is a flip side to this. It may be that Noal is looking
at this from an ethical point of view.

There is something which brings to joy to Bob. Acme, which produces
the product, behaves in a thoroughly unethical manner. Bob, even
though he enjoys the product, decides that he can no longer support
Acme. You realize that if more people though this way, the world would
probably be a better place?

People do it every day, for no apparent reason. The world is no
better place for it.

The world is filled with sadder people who are so self-inflicted with
angst and powerlessness who could have better driven their point home
by writing a letter to the company explaining their rational. I know
that every complaint letter that most companies get is read. You
figure there is about 100:1 ratio of upset customers to upset
customers who write a letter. If you get alot of them then you change
your behavior pretty quick.

That is the view from where I sit. It has very little to do with
ethics. It has everythigng to do with customer relations. As we all
know, relationships are a two-way street.

Comments Welcome,
Norman S. Brown, Jr
XZealot
Archon of the Swamp

.

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