Re: Uncle Rick's Op Tip #131


Chris wrote:
But Rick - why reinvent the wheel with a new book - haven't you ALREADY
annoyed the hell out of everybody..;>)?


Yes, but multiple avenues of annoyance is alwasy the best marketing
strategy. At Expo2006 I intend to slip out into the parking lot after
midnight and slap promotional bumper stickers on all the cars in the
lot. There is nothing more annoying than discovering that someone has
glued their advertising to your car. An annoyed public is an aware
public.


Rick Swanson

.

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