Re: How to find which chips have RFID?


"Mason" <mrzer0_remove_@xxxxxxxxxxxxx> wrote in message
news:4jn%e.8006$6e1.2084@xxxxxxxxxxxxxxxxxxxxxxxxxxxxx
> "LastCardSwings" <plnocowboy@xxxxxxx> wrote ...
> > From the Pittsburgh Biz Journal:
>
> The combination of the newly released (to civilians) GPS technology
(especially
> using differential GPS techniques) with advancing RFID technology has a
truly
> revolutionary potential in a myriad of areas.
>
> As with all revolutionary advances in technology, there are real inherent
> dangers stemming from its abuse.
>
> Imagine an extremely(!) simplified case.
>
> You buy a tire. Upon check out, your personal identification data is
associated
> with the unique RFID serial number embedded in the tire. Now your tire
can be
> located anywhere on the globe in three dimensions by a simple combination
of
> general purpose RFID sensor coupled with a GPS receiver.
>
> ... With or without your knowledge.
> ... For every item that you possess (potentially).
> ... Indeed, for *anything* at all with an RFID tag.
> ... ... ...
>
> ... And think how safe, secure, and protected you could be if you just had
an
> RFID tag inserted safely somewhere in your person.
>
> Oh, Brave New World!

And it just might coming to smaller consumer goods:

NEW BOOK ATTACKS CONSUMER-TRACKING CHIP TECHNOLOGY
Anti-P&G Tome Climbs to Amazon's Top 10 Best-seller List in First Week
October 14, 2005
QwikFIND ID: AAR02X
By Jack Neff

CINCINNATI (AdAge.com) -- Potential marketing applications of
radio-frequency identification chips -- which range from in-store marketing
to tracking readership of magazine ads -- may be harder than ever to
implement now that a new book lambasting the companies behind the technology
is showing surprising popularity.
Katherine Albrecht's book 'Spychips' hits Amazon's top 10 list within one
week of its release. Related Stories:
ANA AND POPAI PIONEER IN-STORE AD METRICS SYSTEM
Wal-Mart Is the Wildcard in the $500,000 Pilot Project
INSIDE THE NEW WORLD OF LISTENOMICS
How the Open Source Revolution Impacts Your Brands
PUBLISHERS, AGENCY EXECS SPAR OVER MAGAZINE METRICS
Panel Sees Sharp Exchanges Over Audience Measurement

Spychips: How Major Corporations and Government Plan to Track Your Every
Move with RFID, published Sept. 27, hit the top 10 on Amazon.com's
non-fiction best-seller list and No. 1 on its current-events list during its
first week of publication, said the book's author, Katherine Albrecht.

Third printing
The book was already is in its third printing, she said, after demand
swamped initial projections despite relatively modest pre-publication
publicity, besides Ms. Albrecht tapping her own e-mail list of supporters of
her group, Caspian, or Consumers Against Supermarket Privacy Invasion and
Numbering.

Futuristic scenarios of RFID use in marketing once included targeting TV
commercials to consumers based on what they buy or when they take the last
bottle of Coca-Cola from the fridge, the book says, outlining a 2000 "house
of the future" established by Procter & Gamble Co. and MIT in Cambridge,
England.

More realistically, perhaps, backers of the soon-to-launch Apollo media
tracking project from Arbitron and VNU have discussed using RFID in magazine
pages to tackle hard-to-track ad exposure for the medium among its opt-in
panelists.

Ms. Albrecht and her co-author and fellow Caspina organizer, Liz McIntyre,
are trying to thwart such developments, contending they'll ultimately lead
to unwanted snooping on consumers not only by marketers but also by
government and high-tech voyeurs and stalkers.

P&G singled out
Ms. Albrecht singles out P&G as the primary driver behind global RFID
development, and said its recent acquisition of Gillette Co., whose products
Caspian boycotts over its retail RFID testing practices, only makes it a
bigger mover for the technology.

Despite assurances that it has no current plans to track consumer behavior
with RFID, P&G filed for a 2001 patent titled "Systems and Methods for
Tracking Consumers in a Store Environment," the book says.

Milan Turk Jr., director-global customer business development for P&G, said
that while he was not aware of the patent, that "privacy is something we
take very seriously."

Notice and choice are drivers of its privacy policy, he said, so consumers
will be notified of RFID tags on products and given the opportunity to
remove or deactivate them. The same principles, he said, have been adopted
by EPCGlobal, the industry group in charge of implementing RFID.

First phase: Pallets and cases
Any consumer research or marketing applications of the technology, he said,
remain in the distant future, as P&G and others currently are focused on
making the technology work on pallets and cases at Wal-Mart Stores and other
retailers. The earliest consumer-facing applications, he said, are likely to
be aimed at ensuring availability of products on promotion.

But Ms. Albrecht finds industry safeguards weak in practice. Caspian plans a
protest at Wal-Mart Stores in Dallas this week over what she sees as
insufficient point-of-purchase notification on such products as
Hewlett-Packard printers being sold with RFID chips in their packages.

A Wal-Mart spokeswoman said the packages are labeled as having the chips, as
promised. "RFID will not be used to track consumers," she said, or to
collect data about consumers or their purchases.

The cost of chips still prohibits widespread use on most products, though
manufacturers recently have driven costs as low as under 7 cents a chip. As
a practical matter, manufacturers and retailers are still struggling to
reliably apply and read the chips, though Wal-Mart says it will expand its
current program using RFID on pallets and cases to 500 stores by the end of
the month and to its top 300 suppliers by early next year.

'Mark of the Beast'
Meanwhile, Ms. Albrecht, a libertarian Harvard doctoral student, also is
preparing to reveal another of her facets -- Christian activist. A second
edition of her book due in January links RFID to the "mark of the beast" in
the Book of Revelations.

That line of reasoning may make some of her corporate foes snicker
privately, but has gotten a warm reception from some fellow privacy
advocates hoping to expand their reach.

For P&G, it could also mean another run-in with conservative Christians. The
company was the target for decades of unfounded rumors linking its
now-discarded corporate logo to Satan worship and recently ended a boycott
by the American Family Association in April by saying it had stopped
advertising on such shows as NBC's Will and Grace.


.

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