Re: Teaching basic cooking skills- Eat on $25 a week

On Fri, 10 Oct 2008 10:35:54 -0400, Julia Altshuler
<jaltshuler@xxxxxxxxxxx> wrote:



If you advertise that you're teaching people how to cook (including
shopping and planning) and save money, the class won't appeal even to
the people who need it the most. If you advertise that you're teaching
fancy gourmet stuff (and put the stuff about the budget in the fine
print), you have a better chance of appealing to your students.

But see..I don't want to advertise that I am teaching gourmet
stuff...it is not what I plan to do, and that is not going to attract
the folks I want to attract. The folks I want to attract don't have
any use for that.

Plus, it is not truth in advertising.


One more example though I believe I've made my point. You might have a
night devoted to eggs. Eggs are good food, a good source of protein.
They're not too expensive. They're easily available, etc. I'd do a
night on eggs, and I'd have a big picture of a fancy souffle to sell it.
Then when the students get there, you do teach them how to make the
souffle. You also mention how to get a hard boiled egg right without
the yolk turning green. You show them an omelette with seasonal,
inexpensive fresh vegetables and sneak in some information about how
that makes the scrambled eggs more nourishing, more of a balanced meal.
You mention putting in fancy fresh herbs at this point, then tell them
about plain inexpensive dried herbs at the same time and say that
ordinary parsley is always a good addition.

But see, I don't see this as very practical. Yes, having a night on
working with eggs is good. But how many rushed and harried, and cash
strapped folks will be attracted to the souffle?

It is not to make food fancier...it is to stretch a dollar. The fancy
fresh herbs might not be in the budget for the person I want to
reach...but maybe that leftover cooked green pepper might, or that
little bit of tomato. Those could go into a frittata.

I understand where you are coming from, but that is not my audience
that wants to learn to cook in that manner. I want to teach the folks
that are barely getting by. That for whom such a class will be a
lifesaver in getting by...of tweaking a few more dollars from the food
budget.

Christine
.

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