Re: Tuna fish


"Ed Huntress" <huntres23@xxxxxxxxxxxxx> wrote in message
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"Leon Fisk" <lfisk@xxxxxxxxxxxxxxxxx> wrote in message
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On Thu, 11 Jun 2009 15:51:18 -0400, "Ed Huntress"
<huntres23@xxxxxxxxxxxxx> wrote:

"Leon Fisk" <lfisk@xxxxxxxxxxxxxxxxx> wrote

<snip>
Kellogg just recently started marketing "new and improved"
boxes for their cereal. They made a big deal of how much
less space the new box takes up on the shelf and how it
stacks so much better. Mmmm, seems the old full sized box
with much less in it wasn't working out so well anymore...

They got the content size down to where they can boast about the
reduced-sized boxes. Now, that's one hell of a good copywriter...

They aren't stupid, Leon. They know which side of the package the butter
goes on.

Here are a few links to the new Kellogg promo:

http://www.environmentalleader.com/2009/01/29/kelloggs-new-cereal-box-cuts-packaging-8/

http://adage.com/article?article_id=134114

Sad to say most people don't "get it" (from reading the
comments). They think it is okay, still has the same amount
in it. What they don't seem to realize is that Kellogg's has
been downsizing the content for sometime already and the box
became unwieldy/unstable being only partially filled.
Kellogg needed a new idea to short the customer some more...

Sure. How'd you like to be handed that job, as a copy/concept guy in the
ad biz? <g> It's not much fun, IMO.


I quit buying all Kellogg products around 15 years ago. When
the CEO publicly stated that they were really the only
cereal maker out there and that they could charge customers
whatever they wished for a box of cereal...

I'm a Quaker Oats guy, myself.


Several of the companies that they bought to diversify their
product line have since failed or been sold off at a loss.

Just noticed today that M&M's are now 12.6 oz (was 16 oz for
many years, then 14 oz and now 12.6 oz) for the plain and
peanut variety. They are one of my favorites, but I won't be
buying them anymore unless I can find them at clearance
pricing. Sale price of $2.50 for 12.6 oz doesn't fly. Fuel
prices are down, sugar prices are down, milk, eggs... not
the time to be raising prices in the eye of consumers.

Fortunately for me, I can't eat that stuff. The desire goes away after a
few years.

I'll be OK with this downsized packaging if it doesn't start happening
with fish. d8-)

--
Ed Huntress
Just about everything Kellogg sells is unhealthy junk. The smaller the
better.


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