Re: OFFICIAL URUGUAY BACK OF BOOK STAMP w/ HANDSTAMP ERROR!

On Jul 17, 1:15 pm, "David French" <dvfre...@xxxxxxxxxxxxxxxxxxxx>
wrote:
If interested please go to:

OFFICIAL URUGUAY BACK OF BOOK STAMP w/ HANDSTAMP ERROR!

Hope you're not getting hoarse from SCREAMING!

Odd as it may seem, the perception that capitals create volume is of
ones own imagining. It is a condition in the brain and can be switched
off there. Titles are generally cut and pasted from auctions that are
essentially advertising and obviously work better as capitals. So what
is rattling around in someones head as noise is merely efficiency to
marketers. The inclusion of an exclamation mark does denote excitement
and shouting in advertising, an urgency. Before there was an
internet, capitals denoted titles, exclamation marks "!" denoted
excitement and shouting. This is a marketplace and advertising is
allowed in its non-html forms including attention getting capitals.
Does a person when they're having a morning coffee and reading the
newspaper cringe in anguish at the headlines and headings? When they
pick up they're favorite classical album to put on some soft quiet
evening music, look away for fear of seeing the bold text across the
album's title and ruining the mood? I think not.

Oh no...

Using Capitals has nothing to do with perception of 'creating' volume...
It is NOT 'of ones own imagining' or 'a condition in the brain'.

It has been recognised as an international standard in all Newsgroup
postings, for many years, that using CAPITALS denotes that the author
is (virtually) 'SHOUTING' so as to emphasise the message content.

<"Does a person when they're having a morning coffee and reading
the newspaper cringe in anguish at the headlines and headings?">

Yepp, I certainly do - I no longer buy Newspapers for that very reason!

Shares are down - Oil is up - Mortgages are rationed - Wages are 'fixed'
- Inflation is rising - Food is running out....

It is all far too depressing to take in.

David. ;-(


Above; CAPITALS was emphasized where as 'SHOUTING' was louder. NOT was
more angry with a slight raise in voice.
Seems to me that it takes a combination of meaning, capitals and
exclamation marks (examples of meaning; sadness ;-( ,
hilarity ...LMAO !!!, terseness -=rude=-.... perceptions and
conditioning.
"Fire!" commanded the General.
"Fire!" screamed the woman as she ran to the door marked with a bright
red "EXIT".
Agnes meekly asked the librarian, "Do you have a copy of SILENT SPRING
by Rachel Carson?" ,`:^+
big stamp sale.....(what? big deal) Big Stamp Sale ......(doesn't
look right) BIG STAMP SALE!!!...(Alright! Where's my credit card?)
.

Relevant Pages

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