Re: The Nashbar Story

"Ron George" <ron.r.george@xxxxxxxxx> wrote in message
news:f36836d7-b860-4fc3-b8f9-a2dcd0ba9f28@xxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
| Feel free to drop in comments. Thanks.
|
| http://cozybeehive.blogspot.com/2008/02/story-of-bike-nashbar.html

"Common knowledge" surpasses most of the content there. What's really
missing is a commentary on why Performance chose to keep the Performance
name, instead of Supergo. Performance carries a lot of baggage; they're not
known for great service (in their retail stores), but they advertise as if
that's what people should expect. So their customers are often underwhelmed.
Supergo, on the other hand, exceeded expectations. Most customers were
attracted to them for one reason- cheap bike parts, sometimes some truly
great deals. And the typical Supergo seemed to be staffed better than the
Performance stores.

The inside story on the shuttering of Supergo would make for an interesting
read.

--Mike-- Chain Reaction Bicycles
www.ChainReactionBicycles.com


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