Re: Vibration damping

"Sandy" <leurre@xxxxxxxx> wrote:

> > All that Specialized has provided is smoke and mirrors. My instincts
> > tell me that when smoke and mirrors are being employed, there's
> > something being hidden...and it's usually fungible with a big sign
> > that says "scam".
>
> With all the disbelief expressed this thread, and previously, I am truly
> surprised no one is brave enough to give the FTC a nice little call to put
> an end to this "scam". Unless, of course, the naysayers really don't have
> the right story. Either the stuff works, and Specialized is entitled to
> market it as they see fit, or they are defrauding the public, and should be
> severely disciplined.
>
> So, who is the taker out there to make the bold step forward and put his/her
> reputation on the line, expertise on the table, and undress this falsehood.
>
> Don't you brave souls all run to the phone, now ...


The FTC has nothing to say about this issue.

Specialized's claims were carefully crafted by crafty wordsmiths, and
they make no fraudulent claims or deceptions as the FTC defines them.
If they say that their Zertz damp some vibration at the top of the seat
tube, compared to the source in the BB, I believe them. Of course, that
may not have any effect on the vibrational spectrum that the rider
meets. The rider always wears pants (with some notable exceptions
http://www.barewitness.org/worldnakedbikeride04.html ) and often gloves,
usually seated on a flexible saddle.

Certainly, Specialized manages to convey the impression that their bikes
are more comfortable than others. That is safe because comfort is a
highly subjective matter. It is fraudulent in a different sense, a lie
of the second kind. If it was possible to prohibit this and yet retain
free speech (and it is not) virually all advertising firms would vanish
in a puff of smoke and a crashing of breaking mirrors.

Doesn't this sort of thing happen in France, Sandy? I don't think you
have to think long or hard to come up with an example of misleading
puffery in L'Express.

--
Ted Bennett
.

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