Re: TNT's NASCAR Coverage - longest commercial ever?

Jeanne Hedge <jhedge@xxxxxxxxxxxxxxxxxx> wrote in
news:8ov27412gjf4bvkungkv2o56etjsj599rt@xxxxxxx:

Interesting that ESPN and ABC seem to have no problems split screening
(and have been doing it for at least a year or two) on IRL races, and
they don't have any trouble at all going nearly commercial free for
soccer (and that's going back many years - to when the World Cup (I
forget if it was men's or women's) was first held in the US)

Yeah, I kinda wonder if that's one of those things where it sounded
like a good idea at the time, and then after they'd done it for a
bit the sales department came up & said "hey, this isn't working
out so well, don't do it again". (*)

(IIRC, that same year's World Cup was where that horizontal scoring
bar first appeared across the top of the TV screen - time, score, and
a corporate logo that changed every 10-15 minutes. When they changed
the logo the announcer would say "this section of today's match is
brought to you, commercial free, by (insert company here)")

I thought that was very professionally done. I don't have an issue
with the TV folk getting paid, and having the announcer call out the
advertiser's name every so often, unobtrusively, isn't a problem.

I find it very annoying when there's a long commerical break, and
then when they come back the announcer reads off 3 or 4 sponsor
names while their logo covers the action - basically that's just
more commercial time. FOX is bad for that (but, in truth, FOX
has just become pretty bad all round - it's sad, considering the
high expectations we had when they started with Mike Joy & all).

Apropos of the graphic bar across the top, during TNT's telecast
they switched to a side bar showing just the car number and
position during the commercial bits. I liked that _much_ better.
With 10 cars visible at a time, I could quickly learn where the
guys I was interested in were running. Unlike having to wait
5 minutes for the top ticker to cycle round, assuming they don't
break for commercial or start it over before getting to the end
(something else FOX is real bad about).

John

(* probably the women's. The men's world cup was in the US for
the first time in 1994, the women's in 1999).

.

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